Your company business strategy helps define the value you bring to the market. In order to reach your chosen market, that strategy is typically distilled down to the company “Value Proposition”: a short to the point statement that attempts to define “why” a prospect/customer should buy from you.

The selling function is where the rubber meets the road. It is the sales team following your chosen sales process, that is tasked to go out and deliver the value proposition, telling as many prospects and customers as they can reach who you are and what you do to add value to the market. Ideally, this approach will differentiate your value and cause competitive separation in the market.

Therein lays the problem selling in this turbulent, complex, increasingly competitive market we are faced with in today’s market.

In a competitive market… does what we tell a prospect cause the prospect to engage let alone cause competitive separation? What can we say that is substantially different than what the competition says? What does the customer hear when we present our Value Proposition? Will “telling” prospects actually net new business and increased revenue/margins?

Who Should Attend
Whether your company sells real estate, machine tools, financial services, high-tech products and services or consulting, whether you are in a corporate sales role, a sole proprietor or are working with a team in today’s competitive marketplace it may be time to re-examine your sales and marketing effort. This program is designed to assist those who are tasked with the job of selling AND marketing your company’s value in a competitive market. Don’t miss this opportunity to see how YOU can make the difference!

Interested in attending? Register here in advance to secure your spot.

About the Presenter
Alan D. Rohrer heads up the Phoenix Office for QBS Research, Inc. With over 30 years of sales experience, Alan’s current focus is on helping companies large and small across a wide range of industries better understand how to sell value in order to grow the bottom line. Previously, Alan held positions in direct sales and sales leadership for Hewlett Packard, Compaq and Digital Equipment Corporation. Over his tenure in sales Alan successfully conducted business in Malaysia, China, The Philippines, Singapore, Ireland, England, Germany, Israel, Costa Rica and of course across North America.

About QBS Research
Founded in 1997 by bestselling author Tom Freese, QBS Research, Inc. is the company that developed Question Based Selling™, and delivers QBS Methodology Training programs to client organizations all over the world. With more than eighty years combined sales experience and over 300+ clients, QBS Research, Inc. is arguably the most impactful sales training organization offering customized training curriculums that are guaranteed to increase your company’s sales effectiveness.

Our team of uniquely qualified QBS professionals all have extensive real world experience, with backgrounds in sales, management, coaching, and training, so they can customize and deliver the most valuable sales training programs your company has ever experienced.