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This is a guest post by Cybba, Inc.  Post-sale campaigns drive performance, and capitalize on the natural spike in traffic that many advertisers experience in Q4! They are a great way to increase the lifetime value of existing customers, and also build brand loyalty from new, first-time customers. The idea is that after site visitors make a purchase, you can take the opportunity to prompt them to complete another transaction as a gift, when they may not have been in that frame of mind … Read more about Post-Sale Campaigns

This is a guest post by Cybba, Inc.  Consumers engage online across an increasing choice of platforms and devices. These include smartphones, tablets, laptops, desktops, game consoles, Smart TVs, and other connected gadgets. A typical user can check Facebook posts on his smartphone, do online research on his work desktop, watch YouTube videos on a tablet, shop online on his home laptop, and track his workout on his Fitbit. Cross device targeting is the practice of identifying and delivering … Read more about What is Cross Device Targeting?