The eternal tension between sales and marketing groups can be eased. The next Inbound Marketing Phoenix (InboundPHX) event addresses this theme with Empowering Sales Performance: Giving Sales What They Really Need! on September 30 at ASU SkySong in Scottsdale. Targeted to mid-level business-to-business (B2B) sales and marketing teams here in the Valley, InboundPHX features well-known and respected marketing and sales professionals. Attendees will learn how to improve the marketing-sales relationship through the use of a variety of technologies and techniques that are proven to work in today’s marketplace. Speakers for this event include Gerard Sample, Founder and CEO of Third Wave Interactive, Robert Wallace, VP of Marketing at Tallwave, Jamie Glass, VP of Global Marketing at Welocalize, and Tom Blondi, Chief Revenue Officer at SocialWhirled. The InboundPHX event is unique in that it provides relevant, actionable information in a professional setting for business professionals. Hosted by Sensible Marketing, a B2B marketing agency in Phoenix, InboundPHX is sponsored by several prominent Valley institutions and businesses including the Thunderbird School of Global Management, EFI Exhibits, Bank 34 Community Bank, Arizona Commerce Authority, and local startup EventDay. Because of their sponsorship, the admission is complimentary with pre-registration. Find out more and register at InboundPHX.com. About Sensible Marketing and InboundPHX – Sensible Marketing is a B2B marketing agency and HubSpot VAR that incorporates both digital inbound marketing and traditional marketing to boost demand creation. Since 2014 Sensible Marketing has hosted InboundPHX on a quarterly basis to build a community of inbound marketing and sales professionals.