Boston firm acquires Scottsdale tech-focused marketing company
TechThinq, a Scottsdale-based content marketing, public relations and communications strategy firm with a focus on tech clients, was acquired by Brodeur Partners.
The acquisition by the Boston communications firm has special meaning for TechThinq founder Linda Capcara, who worked for Brodeur for seven years from 1998 to 2005 after serving as media relations manager at Motorola for seven years.
“It was definitely a plan of mine to grow the business,” said Capcara, who started TechThinq almost 10 years ago. “With the breadth and strength of the resources of a larger company, we can scale it faster. By finding a company that already had a considerable presence, and somebody I was comfortable with, it was just a perfect fit.”
Although TechThinq is smaller with three full-time employees, one part-time and two contractors, the firm has more than a dozen tech clients, including Benchmark Electronics Inc. (NYSE: BHE), Arizona Technology Council and three data center storage association clients in Silicon Valley.
“There’s some synergies that make sense,” Andrea Coville told the Phoenix Business Journal. “The good news is that Linda has such a great relationship with other leaders in the office. We’re so lucky to have the depth Linda brings with her engineering and tech side.”
Brodeur Coville LLC, which does business as Brodeur Partners, is buying TechThinq’s staff and clients. TechThinq’s employees will join Brodeur’s 10-employee Phoenix office at 2355 E. Camelback Road. Capcara’s new title is senior vice president of Brodeur Partners.
“Working with such smart, fresh thinkers can bring new ideas to the table,” said Capcara, who lives in Ahwatukee. “With more minds to collaborate with, that’s going to get us further faster. Brodeur Partners is a great brand and we couldn’t be more excited about the future, and my employees feel the same way.”
“Linda and her team are the third acquisition we have done of talent and teams over the last 12 months,” said Coville, who lives in Newton, Massachusetts. “This has been an effective strategy for us. Instead of doing large-scale acquisitions, we’ve looked for people we’ve known for a long time that bring in a lot of experience and can grow Brodeur. Having Linda’s background is going to be incredibly helpful for us.”
Capcara has a bachelor’s degree in business administration and a master’s degree in mass communications, both from Arizona State University. She has lived in Phoenix since 1982 and has close to 30 years experience in marketing, communications and public relations.
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