MarTech Series | B2B Website Strategies for Better Conversions in 2022

Most B2B businesses redesign their websites every two to three years.

Attend this session to learn what you should be thinking about if you’re planning a website redesign this year.

From messaging and content organization to functionality and design, you’ll learn what you need to be thinking about for a better user experience and conversions in 2022.

ATTENDEES WILL GAIN THESE TAKE-AWAYS:

• How to create a homepage that will present a clear and persuasive message
• How to organize website content to maximize a positive user experience
• How to self audit your website design to improve brand trust

WHO SHOULD ATTEND:

• Marketing Executives
• Customer Experience Executives
• Business Owners

About the Presenters

Sheila Kloefkorn, President, KEO Marketing Inc
Sheila Kloefkorn is CEO/President of KEO Marketing, a full service B2B marketing agency. She is a trusted fractional CMO supported by an agency that specializes in marketing strategy, messaging, digital infrastructure, execution, and analytics. Sheila and KEO Marketing substantially grow Fortune 1000 companies and mid-market businesses.

She was named one of the “Top 10 Business Leaders of the Year” and “Top 25 Dynamic Women in Business” by the Phoenix Business Journal, one of 15 Arizonans to Watch by the Arizona Republic, and a Top 100 Marketing and Advertising Leader by Marsum.

Sheila is past President of the Phoenix Chapters of the Business Marketing Association and the American Marketing Association. She is a frequent national and local speaker on a wide range of marketing, diversity, and business topics.

Tyler Morian, Founder at Motion Tactic
Tyler Morian is the Owner of Motion Tactic, a website design and development agency in Tempe, AZ, specialized in helping companies creatively differentiate and find more of their best customers. We’re on a mission to help B2B SaaS and technology companies transform their digital presence and generate demand through an engaging website. Tyler has worked with leading technology companies both public and private, to redesign and develop their website to elevate their brand and increase conversions.