2019 Marketing Technology Summit: Presented by KEO Marketing

The Arizona Technology Council (AZTC) and ANA Business Marketing, Phoenix (ANA) are excited to bring you the 10th annual Marketing Technology Summit, Thursday, November 14, 2019, at Galvanize located in downtown Phoenix. Presented by KEO Marketing, attendees will gain valuable insights to stay innovative and give your company a clear competitive edge.

More than 200 business-to-business marketing, sales and technology professionals from throughout Arizona will be in attendance for this intense half-day program featuring top-tier educational content and networking with industry leaders from both AZTC + ANA member organizations. Register now to join us for a half-day filled with interactive panel discussions, expert keynote speakers and leading marketing experts.

Who will be attending:
Members of Arizona’s technology and marketing ecosystem, including:
● CMOs and CIOs
● Small, mid-size and large high-tech organizations
● Venture capitalists, angels, banks and fund managers
● Marketing and Public Relations agency leaders
● Educators and marketers from K-12 and higher education
● Public policy leaders
● Legal professionals

AGENDA | THURSDAY, NOVEMBER 14 | GALVANIZE

12:30pm	Registration
1:00pm	Opening Remarks: Introduction from Arizona Technology Council and ANA Steve Zylstra, CEO, Arizona Technology Council Renee Yeager, Founder and CEO, Yeager Marketing
1:15pm	Opening Keynote Speaker: Tania Katan, CEO of Creative Trespassing How to Find Innovation Where Others See Only Limitations We all have limiting beliefs, especially as content creators and marketing professionals: Our budget isn’t big enough to create a viral campaign. I can’t share my ideas, I’ll look stupid! How do I ‘delight’ customers when I don’t have time to write delightful content?! Good news: Limiting beliefs are not genetic, they’re learned and we can unlearn them. In this interactive talk, Tania Katan, bestselling author of “Creative Trespassing” and co-creator of the internationally viral campaign, #ItWasNeverADress will share hilarious stories from the frontlines of a limit-disruptor and teach creative strategies for transforming your limitations into innovations that fuel—rather than sap—your marketing efforts.
2:00pm	Panel Discussion: What’s coming in B2B Marketing and Tech • Sheila Kloefkorn, CEO & President, KEO Marketing: Moderator • Bruce Petillo, Vice President and General Manager, ECENTA Digital • Greg Lim, CEO and Co-founder, Persosa • Dr. Bipin Chadha, AVP of Data Science, Copper Point
2:45pm	Break
3:00pm	Steve Johnson, VP of Products, Pragmatic Marketing When Problems Drive Innovation Consider this: invention is about technology; innovation is about problems. Today’s innovation initiatives must begin with a clear understanding of problems and the people who have them. A teenager and a grandparent may have similar problems but are likely to need different solutions. In this session, we’ll explore: • Three stories of innovation • Defining a new value curve • Focusing internal innovation efforts • Evaluating multiple opportunities
3:45pm	Jamie Glass, CMO and Founder of Artful Thinkers How Marketing can Work with the C-Suite Business owners, CEOs and executives often have biases towards marketing that marketers need to understand. Many believe they are the “best marketers” of their business, so they can be critical and heavy-handed in marketing plans. They also believe marketers are dispensable and in abundance, which is why there is greater turnover in the CMO position, over all other C-Suite executives. It’s time to show them we are not just a cost-center by talking their language. Marketers are driving change and growth in the business, let the numbers speak for themselves. Jamie will share her secrets for grabbing the right kinds of attention and building internal raving fans to secure your spot at the decision-making table.
4:30pm	Closing Keynote Speaker: Dara Schulenberg, Research Director – Channel Marketing Strategies, Forrester The B2B Buyer has Changed, Have You? Data and insight you need to be audience-driven. Buyers today have more control over the buying cycle than ever before. Understanding how the B2B buying process has changed will ultimately allow distribution companies to identify strengths and weaknesses in their overall selling strategy. What you’ll walk away with: • Clarity around the hype vs. the reality of high-performance marketing organizations • An understanding of the importance of a persona-based approach to marketing and sales to achieve audience-centricity. • Data, insights and actions for optimizing an audience-centric approach for target buyer audiences.
5:15pm	Closing Remarks
5:15pm	Cocktail Reception + Expo Join us post-event for great networking, cocktails + heavy appetizers.