This post was written by KEO Marketing founder Sheila Kloefkorn. Sheila is a marketing expert with more than 25 years of experience. She has helped hundreds of enterprises increase revenues by hundreds of millions of dollars. She leads a talented team of marketers in creating and executing award winning marketing campaigns across the US and more than 100 countries around the world. KEO Marketing is an Arizona Technology Council Platinum Sponsor.
In 2016, every sector from education to industry, finance to retail and healthcare to government are now navigating a technology space where they are leader and follower, teacher and student, innovator and adopter. This lies at the heart of the biggest technology trends of 2016 where smart devices, IoT, software-defined everything and 3D printing among other expanding technologies reside.
As advocates of furthering technological innovations that will affect all aspects of life here in Arizona, it’s up to all of us to be technology information marketers that show how these innovations can make life better. We must equally be followers that are listening to consumers and end users about what they want and what they want to know.
Content, app, product and solution development strategies are shifting to a mobile first mindset, which is being driven by the ever increasing number of mobile users. That means that every business needs to have a consumer and end-user usability mindset where business and IT goals are aligned. To do this, we need to provide and look for answers as well as ask questions via User Interface (UI)-embedded User Experience UX parameters as well as via social media,
Currently, there are more than 2 billion active social media users worldwide, and growing at 25 percent each year. Statistics show that nine out of ten U.S. companies are active on social networks with that number seeing increased exposure. Additionally, more than half are saying they are boosting sales. This is because social media channels are increasingly where consumers are looking for answers from peers and via non-sales oriented content from manufacturers and solution providers.
The rich wealth of reviews and comments not only inform end users but also businesses as to what is working, what is understood and what needs to change with everything from applications to IoT. It is important to note that these preferences exist in the B2B sector as well as the B2C sector.
Mobility, interactive content via the growth of VR in product design, and IoT devices are just three growing trends of 2016 that are changing the way businesses communicate internally and externally. They all have the ability to provide end-user feedback as well as enhancing UX. These are all growing technology trends that are changing the way consumers and end users on the one hand and businesses on the other can interact and learn in ways where they are both leaders and followers for educating and directing innovation.
The connection between technology, enterprise applications, project management, the software development lifecycle (SDLC) and communication via social media and mobility can be seen within businesses with the growth of what Gartner refers to as the “device mesh.” Yes, it’s one more term that we need to learn, but it refers to the expanding set of endpoints people use to access applications and information or interact with people, social communities, governments and businesses.
The device mesh includes mobile devices, wearable, consumer and home electronic devices, automotive devices and environmental devices, such as sensors in the Internet of Things (IoT). The growth of the device mesh holds the technological seeds for greater interaction between solution providers and end users.
On one hand the products and solutions that we design and implement will have both passive and active ways of enabling two-way communication to help make technology solutions better and more usable. On the other hand, LinkedIn, Twitter, Instagram, Facebook, and other networks have fundamentally changed how companies reach and interact with customers, offer products and services, communicate with employees, and, in a nutshell, do business.
Collectively, this means that we must take advantage of opportunities within technology design, mobility, and social media to be both leaders and followers with end users and consumers in order to make trends into sustainable realities.
Learn how you can harness social media, inbound marketing and more. For a complimentary Marketing Audit, Arizona Technology Council members should contact us at KEOMarketing.com or firstname.lastname@example.org.