Terkel guest blog: 20 ways to draw more traffic to your mobile site
To help you increase traffic to your mobile site, we’ve gathered 20 expert tips from CEOs, founders, and digital marketing professionals. From prioritizing people-first content and expertise to leveraging TikTok marketing, discover the strategies these industry leaders recommend for attracting more visitors to your mobile site.
- Prioritize People-First Content and Expertise
- Invest in Targeted Email Marketing
- Utilize Google Search Console
- Incorporate Voice Search SEO
- Collaborate with Influencers and Businesses
- Interview Industry Thought Leaders
- Design for Clean, Easy Navigation
- Leverage Native Smartphone Features
- Create Mobile-Specific Ad Campaigns
- Select Image Sizes for Speed
- Implement Click-to-Call Support
- Boost App Marketplace Presence
- Focus on Mobile SEO
- Take Advantage of Accelerated Mobile Pages
- Limit Ads and Pop-ups
- Ensure Mobile-Friendly Formatting
- Perfect Your Mobile Site Interface
- Analyze Performance with Web Analytics Tools
- Include UX in Your Strategy
- Dive into TikTok Marketing
Prioritize People-First Content and Expertise
Google’s recent Helpful Content update has changed the rules when it comes to organic SEO. Rather than focusing on what has performed well in the past, people-first content is now #1 to improve your Google rank.
The quality of your content isn’t the only important aspect—you must also have subject matter expertise. Google will weigh an experienced digital marketer’s blog on marketing tips higher than that from a web design agency or generalized blogger. Creating content that leans on your first-hand expertise in a subject is more important than ever in SEO!
Denise Hemke, Chief Product Officer, Checkr
Invest in Targeted Email Marketing
When it comes to drawing more traffic to your mobile site, one effective tip would be to invest in email marketing. Email enables you to create a personal, customized message directed toward mobile users.
By customizing the messaging and offers available on your mobile sites together with targeted emails based on user preferences, history, and demographics, you can effectively increase visits from people who already have an interest in your offerings. A common way of utilizing email marketing is by creating welcome emails that customize further as prospective customers visit other tabs throughout the website.
For example, if someone visits a page about phone cases, they might get an email welcoming them and showcasing any special deals on those items at checkout or recommending similar products that better suit their needs. This helps give customers greater ease when they actually go to pay for their product, increasing the likelihood of completing the transaction.
Julia Kelly, Managing Partner, Rigits
Utilize Google Search Console
Google Search Console makes it simple to identify any issues with mobile pages and drive more traffic to mobile sites. Simply select “Mobile Usability” to identify any issues that may be preventing the mobile site from attracting visitors. It allows you to rapidly evaluate the pages on the mobile website to see if they are responsive and load quickly. It also checks to see if all of the pieces fit the site as they should for a pleasing appearance.
Google Search Console also assists in analyzing which keywords are effective in driving traffic to a mobile site. To attract local clients, it can recommend location-based keywords. All in all, this tool ensures that your web pages provide a better mobile experience for all users and help your site rank higher.
Marc Hardgrove, CEO, TheHOTH
Incorporate Voice Search SEO
Make sure to take voice search into account when it comes to SEO for your mobile site. Nowadays, more people are using the voice search feature when looking things up on their phones. Think about how people use the voice search feature—typically, they ask full questions in their voice searches, as they would with Siri.
Think of how this differs from how people type queries into a search bar on a PC—in this case, they typically use much shorter phrasing. So, if you want to incorporate voice search into your mobile SEO strategies, include long-tail keywords that your target audience would use when searching by voice. This will help to draw more traffic to your mobile site.
Miles Beckett, Co-founder and CEO, Flossy
Collaborate with Influencers and Businesses
Collaborating with related businesses or influencers on social media can be a major traffic driver for your mobile site. This strategy involves partnering with other brands or personalities who share a similar audience but aren’t direct competitors.
You could feature each other’s products, run joint promotional campaigns, or even share insightful posts that resonate with both of your audiences. The key here is to engage a new audience that might be interested in what you offer, leading to more visits to your mobile site.
Juliet Dreamhunter, Founder, Juliety
Interview Industry Thought Leaders
Interviewing industry thought leaders and other influencers is one of the best practices to boost site traffic. More individuals than one may expect are willing to chat if reached out to through the right channel because of the mutual benefit of industry cross-marketing. It is a sign of respect for their contributions, and they will likely share the interview through their own channels too.
Interviewing a thought leader not only boosts the interviewer’s credibility and increases site traffic but expands the reach even further through the thought leader’s followers too.
Max Schwartzapfel, CMO, Schwartzapfel Lawyers
Design for Clean, Easy Navigation
For our mobile site, I’m focusing on less text with shorter headlines to make the mobile site look clean and easy to use. If you’re in a product-based business, do not make the mistake of uploading 4-5 blocks of long text which customers won’t even care to read.
My goal with our mobile site was to make it easy on customers’ eyes. Since many of our fireplace customers are spending hours finding the best fireplace/warm product, I don’t want to overwhelm them with technical details they don’t have a clue about. I made the navigation easy from one product to another through 2-line descriptions and visually appealing images.
Remember, your first goal should be to make mobile customers interested in your product. With the shorter attention span of mobile customers, giving all the data in the first go would make them run away from your page! Slowly develop interest with headlines and images, and then provide the necessary information if they’re willing to know.
Sean Coffey, Marketing Manager, Regency Fire
Leverage Native Smartphone Features
While many people look for outside tools to drive traffic to their mobile websites, they often forget about the internal ones that already exist in smartphones, and this is why they should focus some of their strategy on those native features. The tech that is inserted into most mobile devices, designed to help their users, can also be used as a beacon for local searches.
By taking advantage of smartphone geolocation services by triggering them through local and personalized functionality features, you can increase your search engine recognition and drive people to your site.
A business that uses native smartphone features to bring customers to them, rather than trying to pull them in from outside sources, will see a significant increase in their mobile website traffic and sales.
Derek Flanzraich, Founder and CEO, Ness
Create Mobile-Specific Ad Campaigns
One valuable lesson I’ve learned in digital marketing is the importance of tailoring ads specifically for mobile.
I recall a campaign we ran for a client where our desktop-centric approach wasn’t garnering the expected results. We then decided to rethink our strategy and design a mobile-specific ad campaign. We made it more visual, with succinct messages and user-friendly links for small screens.
This shift in strategy led to an immediate surge in traffic to the client’s mobile site. So, as a tip, I recommend a dedicated mobile strategy in advertising, different from your web-based site. I have learned that one size doesn’t fit all in the digital world. Every platform has its unique audience and demands unique attention.
Joe Troyer, CEO and Growth Advisor, Digital Triggers
Select Image Sizes for Speed
I’ve found that streamlining data usage can significantly draw more traffic to your mobile site. Particularly, I’ve seen great results when focusing on image sizes.
For instance, once we had a very visually appealing website, but it was significantly slowing down our load times due to large images. The moment we optimized these to 1 MB or less, we noticed a marked increase in site visits. It appeared that our users preferred a quicker, more efficient browsing experience over high-resolution images that took longer to load.
This seemingly small change has had a substantial impact, making our site much more mobile-friendly and hence increasing our online visibility and user engagement.
Hafsa Unnar, Executive Assistant, On-Site First Aid Training
Implement Click-to-Call Support
Incorporate a click-to-call customer support feature to drive traffic to your mobile site. Mobile users often prefer quick and seamless interactions, and click-to-call fulfills this expectation by eliminating the need to manually dial a number. This provides a convenient and direct way for them to connect with your brand and boosts their engagement.
With a simple tap, users can reach out to your support team, which helps promptly resolve queries and build a positive brand impression. This feature also showcases your commitment to customer service and responsiveness. That said, a click-to-call option optimizes the mobile user experience, generates more traffic, and facilitates valuable customer interactions.
Normand Chevrette, President and CEO, CME Corp.
Boost App Marketplace Presence
If you have a mobile app, concentrate on increasing its visibility in app marketplaces. Conduct keyword research and include important terms in your app’s title, description, and tags, in my opinion.
To draw attention, use eye-catching images such as screenshots and app icons. Encourage good reviews and ratings because they have an impact on app store rankings. Update your software regularly to add new features and fix bugs.
Edward Mellett, Co-founder, TestHQ
Focus on Mobile SEO
Prioritizing mobile search engine optimization (SEO) is a great way to increase traffic to your mobile site. Since mobile devices are becoming the main way that people access the internet, making sure that your site is optimized for mobile search will greatly increase your visibility and draw in more visitors.
Pay close attention to essential components including a mobile-friendly design and quick loading time. Make sure your website is adaptable and easily adjusts to various screen sizes so that users can explore and browse it with ease. Reduce page load time by optimizing your photos and videos because people may leave your site if it takes too long to load.
Additionally, carry out extensive keyword research to determine the most relevant and popular search terms for your sector. Include these keywords wisely in the headings, meta descriptions, and image captions on your mobile site. This will raise your search rank.
Rodney Warner, CEO, Connective Web Design
Take Advantage of Accelerated Mobile Pages
One great tip to get more traffic to your mobile site is to implement AMP, which stands for Accelerated Mobile Pages. AMP is a project backed by Google, and it’s all about making web pages load super fast on mobile devices.
Why is this important? Well, nobody likes waiting for a page to load. If your site takes too long, people might just leave and go somewhere else. And this could mean you lose a potential customer or reader.
But with AMP, your pages load almost instantly. This means a better experience for your visitors. They can find what they’re looking for quickly, which makes them more likely to stick around and come back in the future. Plus, Google likes fast pages, so AMP could even help your site show up higher in search results.
So, if you’re looking to boost traffic to your mobile site, AMP is definitely something worth considering.
Irina Poddubnaia, CEO, Founder, TrackMage
Limit Ads and Pop-ups
Ads and pop-ups can be extremely annoying to users and may discourage them from visiting and interacting with your website, especially when using a mobile device. If you must have ads, then make sure they are relevant, non-intrusive, and don’t disrupt the user experience.
One way is to allow clients to cancel or skip ads after a few seconds and ensure they don’t cover the entire screen. Also, limit the number of pop-ups displayed on your site, and ensure that they are neither excessively large nor intrusive in nature. By doing so, you create a more user-friendly experience that is both engaging and effective in drawing traffic.
Nick Rivadeneira, Founder, Racebuilds
Ensure Mobile-Friendly Formatting
A tip for increasing traffic to your mobile site is to make sure that your site is formatted to fit smaller screens. Most people won’t take the time to zoom in and out or flip their phones just to navigate the site, so when you do this, it becomes more user-friendly on a mobile platform, and people are more willing to click/stay on your site.
Kayci Rogers, Content Specialist, Surety Systems
Perfect Your Mobile Site Interface
If you want to drive more traffic to your mobile site, it’s important to focus on the interface. Your site interface must have the following features: easy navigation, quick and timely return results, and fast speed.
On other devices like laptops and PCs, users simply press F5 to reload a slow page, but this is not possible on mobile. In mobile, users have to go back and reload the page again, which irritates them and makes them avoid using slow websites. So, it’s very important to work on the quality and speed of your website interface to get more traffic to your mobile site.
Julian Fernau, CEO and Marketing Expert, FluidFreeRide
Analyze Performance with Web Analytics Tools
Analyze the performance of your mobile site using web analytics tools regularly. Check data like page visits, bounce rates, average session time, and conversion rates for mobile traffic. Identify areas for improvement, such as slow-loading pages or high exit rates, and make the required changes.
To improve user experience and attract more traffic to your site, I suggest testing several variations of your mobile site’s design, content, and calls to action.
Kim Leary, Creative Director, squibble
Include UX in Your Strategy
The biggest help or hindrance to a mobile site is SEO performance and optimization efforts. For mobile users, every page should be fast-loading, simple, and easy to scroll, and include helpful features like search bars and content descriptions.
While having a fast-loading landing page is the most significant draw for higher traffic, UX is very close behind in second place. Users will not browse your products if you make it hard to find them. Many brands opt to go flashy or showy with their products and other elements on their landing pages, hoping to capture users’ attention but effectively derailing them.
Landing and product pages are vital, but optimize every page of your eCommerce site for UX. If a new lead clicks on a blog post before buying that doesn’t wow or interest them, you lost that lead due to poor design and strategy on that page. Ideally, every page is enticing and features a loud CTA driving customers to check out your other pages.
Michael Green, Co-founder, Winona
Dive into TikTok Marketing
Consider diving into the world of TikTok marketing to drive more traffic to your mobile site. The app is brimming with potential customers—particularly the younger demographics—who are highly engaged and open to new ideas.
For instance, let’s say you’re a clothing brand. You could collaborate with a popular fashion TikTok influencer who aligns with your brand aesthetics. They could create a fun, engaging video showcasing your clothes, while also featuring your mobile site or a direct link to your products. This not only leverages their large follower base but also puts your brand in front of users who are likely to be interested in your products.
Remember, TikTok’s algorithm promotes content based on user engagement, so create fun, shareable content that resonates with your target audience, and you’re bound to see a surge in traffic to your mobile site.
John Cammidge, PPC Trainer, Jcammidge