Joshua Kanter, chief marketing officer for Encora, spoke on this episode of TechFocus about the digital transformation happening now and how Encora’s services seamlessly extend its clients’ development teams. Encora is an established leader in outsourced product development services and specializes in innovation acceleration for leading-edge technology companies. The company’s global talent pool, industry expertise and proprietary agile engineering capabilities enable its clients to improve their speed to impact. In his role, Kanter oversees the company’s marketing, experience design, and brand communications across all service lines and geographies.
As companies adapt to a world where customers want personalized, real-time data delivered on self-serve platforms, Encora works with its clients to deliver these experiences. “One of the most significant trends that we’ve seen regardless of industry or sector is organizations making strategic investments in digital platforms to serve customers in personalized and interactive ways,” said Kanter. “Often these digital experiences are powered by artificial intelligence or machine learning and tend to be cloud-based, which makes them much nimbler and easier to evolve and scale.”
Some of these solutions go a step further to use augmented and virtual reality. Kanter points to adult learning and training as an area that has experienced this transformation. “We’re helping clients to create immersive and interactive training environments in VR with these newer technologies,” said Kanter. “These solutions are much more cost-effective for many organizations to run training since they can help technicians, doctors or machine operators to practice every high-risk scenario without fear of consequence.”
Listen to this podcast to hear more from Joshua Kanter on marketing perspectives and creating a path forward for businesses.
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