March 2026 AZ TechCast | Execution Matters: Aligning Teams to Drive Real Growth
In this episode of AZ TechCast, Arizona-based business leaders and experts come together to explore how organizations across the state can strengthen sales performance, refine marketing strategy and drive growth, even in a challenging economic climate.
Episode Overview
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In this episode of AZ TechCast, Arizona-based business leaders and experts come together to explore how organizations across the state can strengthen sales performance, refine marketing strategy and drive growth, even in a challenging economic climate. Featuring insights from Mark Sutter (Founder, Impact Sales Advisors), Jamie Munoz (Visionary, Catalyst Integrators) and Mark Yeager (President, Yeager Marketing), the conversation highlights how Arizona companies, from startups to scaling enterprises, can better align sales, marketing and leadership to stay competitive in an evolving market.
With Arizona’s rapid economic growth and increasingly competitive business landscape, the discussion dives into the importance of returning to core fundamentals, redefining market positioning for today’s B2B buyer and leveraging frameworks like EOS and fractional leadership to scale effectively. Listeners will walk away with actionable strategies to build a resilient pipeline, maximize inbound and outbound efforts and drive sustainable success across Arizona’s dynamic business ecosystem.
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Jamie Munoz |
Mark Sutter |
Mark Yeager
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Jamie Munoz lives in Cave Creek, Arizona with her Realtor husband Jacob and their 3 rescue dogs, Rosie, Luna and Lily. In her spare time she supports local dog rescues, gets tattooed, goes shopping, hosts themed parties and goes to Disneyland! She is passionate about helping people identify and live their ideal EOS life, mentoring Integrators, helping fellow entrepreneurs and creating tools and resources for her “Nourish to Flourish” living your life in harmony program. Jamie has been an Integrator for companies running on EOS since 2015 and has been fractional since 2018. She is the Visionary behind Catalyst Integrators, a firm established in 2021, that supports full time Integrators transition into the world of fractional work, where they support entrepreneurs to live their ideal lives and create self-managing companies. Catalyst has been awarded the SBA Best Business Coaches award for the past 3 years in a row, and has made the INC5000 list of the fastest growing companies in America awards for the past 2 years in a row, ranked #640 in 2024 and #2174 in 2025.
Mark Sutter is a strategic, results-driven sales leader with nearly 30 years of experience helping organizations improve sales performance through disciplined strategy, infrastructure, and execution. As Founder of Impact Sales Advisors, Mark serves as a Fractional VP of Sales to growth-oriented B2B companies, partnering with founders and leadership teams to assess, build, and lead sales functions capable of delivering consistent, predictable revenue.
Prior to founding Impact Sales Advisors, Mark delivered award-winning sales performance at industry-leading organizations including Gartner, Inc., Russell Investments, and Dun & Bradstreet. Across a wide range of industries and growth stages, he has consistently exceeded sales and business objectives by taking a practitioner’s approach—deeply understanding the company, market, and customer before designing and implementing the right sales systems.
Mark specializes in diagnosing sales challenges at the system level and aligning sales strategy, process, talent, and leadership cadence to support sustainable growth. Mark holds a Master of Business Administration from Willamette University, a Bachelor of Science in Management and Marketing from the University of Oregon and is a Certified Sales Leader (CSL) through Sales Xceleration.
Mark Yeager is the President and Co-Founder of Yeager Marketing, a B2B marketing agency that works exclusively with B2B technology companies of all sizes that want to outmarket the leaders in their space. He developed his B2B marketing expertise through leadership roles at CA Technologies, Pragmatic Marketing, iLinc Communications, and Platinum Technology before co-founding Yeager Marketing in 2009 with his wife, Renee Yeager.
Under their leadership, Yeager Marketing has been recognized for marketing excellence nearly 100 times by organizations including the American Marketing Association, Content Marketing Institute, MarCom Awards, Communicator Awards, Killer Content Awards, and Chief Marketer. Yeager is also a three-time Inc. 5000 Fastest Growing Company and a Business Journal Best Places to Work.
Mark focuses on helping enterprise and mid-market organizations apply enterprise-level marketing thinking in a practical and scalable way, aligning strategy, messaging, and execution to business outcomes, especially in uncertain or highly competitive markets.
About AZTechCast
The official podcast of the Arizona Technology Council, AZTechCast is dedicated to covering innovation and technology in Arizona and beyond. Through the art of the connected conversation, AZ TechCast’s hosts and guests share success stories, tech news and analysis about the region’s leading startups, companies and emerging technologies, as well as the latest industry trends and critical issues propelling Arizona’s growing technology ecosystem. Visit www.aztechcouncil.org/techcast to learn more or to listen to recent episodes.
About PADT, Inc.
Phoenix Analysis and Design Technologies, Inc. (PADT) is an engineering product and services company that focuses on helping customers who develop physical products by providing Numerical Simulation, Product Development, and 3D Printing solutions. The company is an Ansys Elite Channel Partner and a Stratasys Platinum Partner. They are also a channel partner for Flownex, EOS, and ZEISS #handsonmetrology. PADT’s worldwide reputation for technical excellence and experienced staff is based on its proven record of building long-term win-win partnerships with vendors and customers. Since its establishment in 1994, companies have relied on PADT because “We Make Innovation Work.” With over 90 employees, PADT services customers from its headquarters at the Arizona State University Research Park in Tempe, Arizona, and from offices in Torrance, California, Lakewood, Colorado, and Albuquerque, New Mexico as well as through staff members located around the country. More information on PADT can be found at www.PADTINC.com.
