February 2024 TechCast | AI-Powered Marketing: Ethics, Efficiency and Innovation

Moderated by Phoenix Business RadioX, Arizona State University’s Stephen Carradini, Yeager Marketing’s Renee Yeager and Intero Digital’s Spencer Lee discuss the opportunities, risks and applications of AI-powered marketing.

February 2024 TechCast | AI-Powered Marketing: Ethics, Efficiency and Innovation

Episode Overview

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The latest episode of AZ TechCast hosted by Steve Zylstra and Karen Nowicki, explores AI’s impact on marketing with guests Stephen Carradini from Arizona State University, Renee Yeager from Yeager Marketing, and Spencer Lee from Intero Digital, emphasizing ethical considerations and regulatory challenges. Spencer  and Stephen predict significant changes in digital marketing strategies and job opportunities due to AI in the next 5-7 years. The conversation underscores the need for businesses to navigate ethical and legal complexities while embracing AI’s transformative potential in marketing.

The episode concludes by highlighting AI’s improvements in data analysis, content creation, and curation speed, leading to labor savings and increased client satisfaction. Spencer stresses the importance of integrating AI to enhance productivity, while Renee discusses challenges like skill development and privacy concerns. Stephen and Steve Zylstra predict significant changes in marketing strategies and job opportunities, emphasizing the importance of staying informed and adaptable in the evolving AI landscape.

Discover actionable tips for integrating AI into your marketing efforts by listening to this episode.

Stephen Carradini researches the implementation of emerging technologies into workplaces. His research looks for sustainable ways to organize and enhance work in the contemporary moment, near future, and beyond. His theoretical lens of workplace communication allows for interpretation of current work habits and co-construction of future work habits with an eye toward personal, economic, and community wellbeing.

His current work focuses on how AI tools are implemented in the workplace and in civic spaces; he has done several studies on the impact of AI on employees and employers, particularly Generation Z employees. He is currently building a public information chatbot called Waterbot for the State of Arizona.

He teaches courses on online professional communication, digital ethics, and user experience.

Renee Yeager is a visionary leader who empowers both her clients and teams to transcend the ordinary and reach for the extraordinary. Through her innovative approach, she crafts award-winning marketing solutions that deliver impactful business outcomes for companies across the technology landscape. Renee’s transformative leadership has elevated Yeager Marketing from a modest two-person venture to a three-time honoree on the prestigious Inc. 5000 list of fastest-growing companies.

Prior to co-founding the agency in 2009, Renee showcased her expertise by spearheading B2B marketing teams at organizations such as Avnet, Viasoft, and Platinum Technology. Her influential contributions to the industry have earned her a coveted spot on the Forbes Agency Council since 2017. Recognitions for her outstanding achievements include being crowned Executive of the Year by the American Business Awards, securing the title of Marketing Executive of the Year at the Best in Biz Awards, and receiving accolades for Individual Achievement from the MarCom Awards in 2023.

Renee Yeager continues to set the bar high, leaving an indelible mark on the world of marketing and business.

Spencer Lee has over a decade of experience in digital marketing, with a focus on Email Marketing and Data Management, spanning everything from building businesses to data analysis and establishing relationships with household brands. He is highly data-driven, with a proven track record of achieving reliable ROI for clients.

For several years, Spencer has been a vocal advocate of the promise and potential AI presents across numerous use cases, and has lead the internal development of Intero Digital’s AI solutions.

Outside the office, his passions include: fatherhood, cooking, archery, photography and the martial arts.

Stephen Carradini
Arizona State University

Renee Yeager
Yeager Marketing

Spencer Lee
Intero Digital



About AZTechCast
The official podcast of the Arizona Technology Council, AZTechCast is dedicated to covering innovation and technology in Arizona and beyond. Through the art of the connected conversation, AZ TechCast’s hosts and guests share success stories, tech news and analysis about the region’s leading startups, companies and emerging technologies, as well as the latest industry trends and critical issues propelling Arizona’s growing technology ecosystem. Visit www.aztechcouncil.org/techcast to learn more or to listen to recent episodes.

About Phoenix Business RadioX
Karen Nowicki is the owner and president of Phoenix Business RadioX. Amplifying the voice of business, Phoenix Business RadioX helps local businesses and professional associations get the word out about the important work they’re doing to serve their market, profession and community. A successful author, speaker and the creator of Deep Impact Leadership™ and SoulMarks Coaching™, Nowicki is a two-time recipient of the prestigious national Choice Award® for her book and personal development retreat. In addition, Nowicki has been an expert guest on regional TV and radio shows, including Fox Phoenix Morning Show, Sonoran Living, Good Morning Arizona, The Chat Room and Mid-Day Arizona. Recognized for her leadership and business acumen, she has been a regular contributor to many print and online magazines – publishing articles and blogs for business and education.


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