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Kentucky Automobile Dealers Association selects Digital Air Strike as preferred partner to provide member dealers with CX technology

Digital Air Strike, a division of DAS Technology and automotive’s first next-level Consumer Data & Experience Platform® (CDXP), was selected by the Kentucky Automobile Dealers Association (KADA) to provide Customer Experience (CX) technology to its dealer members. As a leading technology company and a KADA Preferred Partner, Digital Air Strike will provide its digital marketing, reputation management, AI chat, and patented lead response technology solutions to enable dealers to attract, convert, and retain more customers.

Digital Air Strike has empowered dealers to leverage social media and online review sites to connect with consumers since its inception in 2010. DAS has since expanded its CX tech and CDXP to give thousands of dealers nationwide a competitive advantage.

“Digital Air Strike is excited the Kentucky Automobile Dealers Association chose us as a preferred partner,” said Scott Pechstein, SVP of business development at DAS Technology. “Our solutions enable dealers to improve their process with world-class customer engagement, from automated lead response and follow-up to AI chat and reputation management. Our technology enables dealers to update their process and keep them on the cutting edge.”

Digital Air Strike’s technology integrates with every automotive CRM to deliver high-impact, engaging messaging about vehicle inventory, special promotions, consumer reviews, and business offerings. Consumers want personalized responses with specific vehicle information, payment options, and alternative vehicles. Digital Air Strike enables dealers to provide that personal touch, so they don’t choose the many other competing companies vying for their business. From Google Vehicle Ads and advertisements on streaming channels to post-transaction surveys and review requests, DAS provides the CX solutions and processes dealers need to succeed in today’s ever-changing market.

“With innovative CX technology and an expert team known for its stellar customer service, Digital Air Strike is the perfect addition to our Preferred Partner Program,” said Jason Wilson, president of the Kentucky Automobile Dealers Association. “Our Kentucky dealers deserve the best of the best, and Digital Air Strike has the tools to help our dealers face their challenges in today’s auto industry.”

The Kentucky Automobile Dealers Association is a trade association representing Kentucky’s new and used car dealers. Formed in 1938, KADA provides the highest quality service to Kentucky’s dealers. KADA represents most of Kentucky’s auto dealers, with almost 300 dealer members. KADA’s preferred partners are recommended by the association’s board of directors and endorsed through the association.

Digital Air Strike’s CX technology is ingrained with industry and marketing expertise. DAS is a turnkey provider with multiple OEMs to create easier contracting and billing processes. Dealers can learn more about the DAS CDXP by emailing Scott Pechstein at [email protected].


About DAS Technology

DAS Technology provides the automotive’s first next-level Consumer Data & Experience Platform® (CDXP), enabling over 9,200 retailers and OEMs to increase consumer response and lead conversions by leveraging patented AI-powered digital technology, generating measurable ROI. A pioneer in digital response, social media marketing technology, and consumer engagement solutions, DAS Technology deploys omnichannel messaging, mobile apps, software, and consumer engagement technology to monitor, respond, improve, and convert more consumers into customers for businesses in the United States, Canada, and 32 additional countries. DAS Technology divisions include Digital Air Strike, AUTOVATE,, 3 Birds, and LotVantage. More information is available at


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