Virtual Tech Speaker Series: Ask the Pros: How to Power Up Your Technology Marketing

Whether you’re steering a small startup or an established company, our panel of seasoned marketing experts will dive into ways to elevate your marketing strategies to new heights and achieve better results.

1. Discovering Your Customers: Learn tried-and-true methods for identifying target audiences and tailoring marketing to effectively speak to them.
2. Translating Complex Concepts: Hear how to simplify complex ideas and make them accessible and drive better engagement in a “scannable culture.”
3. Lead Generation Best Practices: Discover what channels to use, how to keep customer acquisition costs low and how to build authentic relationships and brand authority.

MODERATOR	PANELIST	PANELIST	PANELIST	PANELIST
BIANCA BULIGA	JULIE BONNER	SHELLY GLANDON	HAYLEY RINGLE	PAUL TUMARKIN
Director of Marketing and Communications	Director of Communications	Principal/Project Manager	Director of Communications and Culture	Assistant Director Marketing and Communications
Arizona Technology Council	FreeFall Aerospace	Blue Canoe Marketing	DAS Technology	UA Tech Launch AZ