How B2B Tech Companies Turn Mindshare into Market Share


Marketing a technology product or service can sometimes feel like taming a magical beast from the Game of Thrones. You need to keep up with an ever-changing landscape and be ready to tackle difficult, sometimes intimidating tasks.

Join this lunch-n-learn to hear directly from some of the Valley’s leading technology marketing professionals and hear what works, what doesn’t, and how to stand out above the crowd.

Tuesday May 21, 2019

11:30AM – 1:00PM

GALVANIZE | 515 E. Grant Street | Phoenix, AZ 85004
AZTC Members, FREE | Non-Members, $15

Moderated by Linda Capcara, President, TechTHiNQ

Kay Transtrum, Director of Brand, Qwick
Erica Sietsma, SVP, Product & Operations, Digital Air Strike
Teresa Snyder-Lamberger, VP Marketing, Benchmark Electronics
Jill Brownley, Director, Marketing + Communications, Arizona Technology Council

Attendees will leave with these key take-aways:
– What the best marketing channels are for B2B technology firms
– How to select the best digital marketing tools
– What you should be spending on marketing
– How to measure marketing ROI

Who should attend:
Any one responsible for inbound, outbound or overall marketing strategy for a B2B company that wants to hear real world examples of what works and what doesn’t directly from some of Arizona’s leading marketing professionals.

About the Moderator: Linda Capcara, President, TechTHiNQ
Bringing nearly 20 years of experience in communications for technology companies, Linda founded TechTHiNQ, where she and her team deliver world-class marketing, public relations and executive communications counsel to technology leaders. Prior to TechTHiNQ, Linda worked for Motorola, Intel, Brodeur Partners and LVA where she executed global communications programs.

About the panelists:

Kay Transtrum, Director of Brand, Qwick
Kay Transtrum is a strategic driver, brand master and word magician. She graduated from the Walter Cronkite school of Journalism and Mass Communication through ASU with her Bachelor’s degree. After years of cultivating brand voice and managing initiatives at CO+HOOTS, AKOS and Coplex, Kay joined the startup rocket ship known as Qwick, where she’s directing the company’s brand strategy. She adores the idea of taking a complex idea or problem and simplifying it to the point that anyone can understand it and tackle it.

Erica Sietsma, Senior Vice President, Product & Operations, Digital Air Strike
Erica Sietsma has nearly two decades of retail technology experience and has been a driving force of Digital Air Strike’s vision and growth over the last five years. Her deep product and industry knowledge have earned her recognition as a subject matter expert on the topics of social media and reputation management and invitations to speak at digital conferences throughout the world. Prior to Digital Air Strike, Erica was head of digital partnerships and corporate communications for MileOne Automotive, and held roles in business development and national account management for one of the largest call management companies, CallSource.

Teresa Snyder-Lamberger, Vice President, Marketing, Benchmark
Teresa is a veteran marketing professional with more than 20 years of experience. She demonstrates a deep understanding of technology, which she brings to her role as the Vice President of Marketing and Strategic Solutions at Benchmark, a Tempe-based solutions provider for Original Equipment Manufacturing (OEM) customers. Since the start of her career, Teresa has been a trusted advisor focused on consistently delivering top-notch results. Her diligence and dedication enabled her to serve as both the Director of Marketing and Vice President of Marketing consecutively at OneNeck IT Solutions.

Jill Brownley, Director of Marketing & Communications, Arizona Technology Council
After nearly three years serving as the Director of Marketing and Communications of the Greater Phoenix Chamber of Commerce, Jill leveraged her solid background that included marketing and communications positions with the State of Arizona and JDA Software, to establish her own consultancy. In 2018, she joined the Arizona Technology Council as the Director of Marketing and Communications where she oversees all aspects of internal and external communications for the state’s largest technology networking association.

About the Lunch & Learn Host:
TechTHiNQ is a PR and communications agency headquartered in Scottsdale. What sets us apart is our “Tech IQ”. We are exclusively focused on the technology sector. TechTHiNQ excels at getting our clients visibility in the marketplace through media outreach, content marketing, and exceptional communications strategy. To learn more, visit



515 E. Grant Street
Phoenix , AZ 85004




May 21, 2019


11:30am - 1:00pm


AZTC Members, FREE | Non-Members, $15