Tucson Lunch and Learn: Enter New Markets with a Bang (and a Plan)


Does your company want to make a big splash, create buzz or enter a new market with a bang? How do you do this when your name recognition is next to nothing?

It takes preparation, creativity, focus and follow through. Blue Canoe will walk you through six steps to successfully introduce your products or services to a new market area.

Attendees will learn:

  • Steps for marketing success in a new market
  • Advice to preload the buzz
  • Tips to make a big splash

Who Should Attend:
B2B marketing, sales, business development and product managers who are responsible for expanding into new markets and regions.

About our Presenter:
Shelly Glandon is Principal/Project Manager with Blue Canoe Marketing. Her strategic focus and project management skills are second to none. She provides the foundation, plan, skillset, and follow through needed to keep client projects on target and running smoothly. Delivering projects on time is the only way she likes to roll. She excels at developing marketing copy and working with diverse internal and external teams to create polished and integrated campaigns.

Blue Canoe Marketing helps science, technology, engineering and manufacturing companies produce marketing strategies, content and programs to be successful in their markets. Blue Canoe specializes in marketing action plans, product launches, writing, communication programs, trade shows, and lead generation programs.


Register Today!



4340 N. Campbell Ave. Suite 101
Tucson , AZ 85718


Reforma Modern Mexican


August 7, 2019


11:30am - 1:00pm


Free for Council members; $15 for non-members