This presentation will help attendees navigate the ever-changing challenges, pitfalls and conundrums presented by mobile and social media technologies. Mobile and social media make it more and more difficult for brand owners to control, manage and protect their trademark and other brand assets. Employers continue to grapple with how to implement common sense policies to protect themselves and their employees from the consequences of mobile technology and social media use, misuse and abuse.
In this program, Jessica Benford and Andrea Lovell will address key issues that should be keeping all brand owners and employers up at night. To help attendees sleep better, our speakers will present practical solutions and considerations including:
- Social media and mobile technology policy recommendations to maximize protection of your brand, trademarks and other IP assets.
- Challenges and hotspots to address when putting a brand protection plan in place for mobile technology and social media.
- Brand engagement and monitoring strategies to consider for mobile technology and social media.
- How to approach creating employee policies that clearly address emerging concerns related to mobile technology and social media to help employers and employees stay out of trouble.