Join us Thursday, May 21, to hear firsthand how Blue Cross Blue Shield of Arizona’s Internal Communications team plays a vital role in the company’s success. By marketing internally, they keep a pulse on their internal customers and improve employee satisfaction.
Internal communications is all about promoting effective communications among people within an organization. It’s astonishing that many companies out still undervalue or neglect internal communications. But they do exist and their businesses are likely suffering as a result. Attendees will learn about how technology is leveraged, what employees expect from top notch companies and the future of internal communications.
Key take-aways for attendees include:
• Understanding what employees expect from top-rated companies
• Hearing about the strategies BCBSAZ uses to maximize employee engagement
• Learning why technology is important in creating a meaningful employee experience
• Gaining insights into the future of Internal Communications
About the Presenter:
Senior Internal Communication Specialist
At Blue Cross Blue Shield, Jessica has built a robust employee communications program, keeping employees at the heart of a dynamic and engaging content strategy. Passionate about creative problem-solving, she creates and implements innovative communication plans to strategically disseminate news, company-wide initiatives and goals, product launches and industry trends. In addition to building creative communications campaigns, she also works collaboratively with Human Resources to design the employee experience at the Arizona-based health insurance company. View Jessica’s bio here.
Who should attend:
• Internal Communications
• Marketing Executives
• HR Executives
• Business Owners
About the MarTech Series
The MarTech Series was created to help professionals make the most of their marketing technology and to help companies execute their marketing and business strategy with data-driven decision making. Led by co-chairs Sheila Kloefkorn, president and CEO of KEO, and Susanne Lake, CEO of Slake Consulting, the MarTech Series aims to share best practices and perspectives on the multitude of business technologies and marketing tools available ranging from traditional CRM software, to sophisticated tools with AI and predictive analytics. Join us to explore the latest trends that the market has to offer and get a leg up on your competition.