Preparing for a New Age of Search and what Technical Investment to Make Now
Michael Fleming, V.P., Digital Strategy at Ideas Collide and the Digital Strategists on his team are hybrid professionals with both marketing and tech savvy. They are constantly balancing what’s next on the digital marketing horizon and what technology shifts need to happen to help support them.
In today’s marketing landscape, technology investments go hand-in-hand with evolving best practices and industry requirements. In this session, Michael and his team will discuss what the new age of search looks like and why it’s vital to pivot with consumers and adjust to how they’re searching. Discover what technical investments you need to make today to ensure that your company is prepared for future changes.
Join the Arizona Technology Council and Ideas Collide on Tuesday, August 28 for an educational Lunch and Learn event to improve your digital strategy. Lunch is included. Register now.
What You’ll Learn:
- How consumers are evolving in what they search – from keywords to questions.
- The impact on audio/voice search vs. traditional desktop/mobile search.
- What you can do today to help prepare for those shifts.
- What technology investments will pay dividends in the long run.
Who Should Attend:
- Marketing & Operations Professionals
- Marketing Executives
- Business Owners
- Digital Marketing Strategists
- Marketing Technology Decision Makers
About Ideas Collide
Ideas Collide is a strategic communications firm that specializes in designing integrated marketing solutions that make an impact. Founded with a team-first approach to business, the agency’s core values include: love the team, love the work and practice giving customer love. Founded on the idea that creative insight must be coupled with research and analytics to create an effective marketing plan, Ideas Collide specializes in designing fully integrated marketing solutions that deliver high impact results. Our approach is simple – we invent ideas and integrate solutions to create impact.
About the Presenter
Michael Fleming is the Vice President of Digital Strategy at Ideas Collide and brings a diverse knowledge base to the agency having spent time in both the finance and supply chain industries with Wells Fargo Bank and Target Corporation. This experience proves we truly are an agency that’s “been in your shoes”. Michael earned a Bachelor of Science degree in Finance from Arizona State University and most recently has been utilizing his analytical mindset to expand Ideas Collide’s marketing technology and digital strategy competencies. Since making a creative career move over 6 years ago into the world of digital marketing, Michael has lead the charge in Digital Strategy, Inbound Marketing, Demand Generation, End-to-End Analytics and Brand Development for multi-national B2C and B2B brands. Michael is passionate about proving ROI in all marketing initiatives through smart and measurable digital strategies, which is equally matched by his love for data science and UX personalization.