Lunch and Learn: Your Content Marketing Doesn’t Work. But It Could; Here’s How

Content Marketing Strategies that Will Drive Revenue and Amaze Your CEO

For many companies, content marketing is critical to their overall strategy. And yet, most people just don’t do content marketing effectively enough to generate demand and drive revenue.

There are at least 99 reasons why the vast majority of content marketing is ineffective. Join the Arizona Technology Council at Galvanize on January 29 and hear from Molly Castelazo, Chief Content Strategist at Castelazo Content, as she walks through the top nine of those reasons and shares her tried-and-proven strategies for driving revenue with content.

Attendees will learn how to develop and optimize content based on data analytics, align content marketing efforts with specific business objectives, turn customers into your best sales people, and much more!

Register today to discover how to leverage sales and marketing strategies to deliver the right content at the right time and ensure you generate the kind of return that will amaze your CEO. Lunch is included.

Lunch is included. Register now! 

Who Should Attend? 

This interactive workshop is designed for marketing leaders and sales leaders: CMOs, VPs, directors of marketing as well as CSOs, CROs, VPs of sales and business development. Marketing leaders will learn how to leverage content to more effectively generate demand and turn it into leads that convert. Sales leaders will learn how to leverage content to more efficiently convert leads to customers and customers to evangelists.

About Castelazo Content

Castelazo Content is a B2B demand generation and sales acceleration firm that delivers the results that drive revenue. Leveraging proven sales and marketing strategies and tools to deliver the right content at the right time, Castelazo Content helps you walk your buyers through their journey. Because that’s the goal of marketing and sales, isn’t it? To find the buyers for whom your product or service can make a difference and guide them through the process of discovery, consideration and decision.

About the Presenter

Molly Castelazo is Chief Content Strategist at Castelazo Content, a B2B demand generation and sales acceleration firm. Since launching the firm in 2008, Molly has built a successful business delivering the results that drive revenue.