There has never been more technology available to help generate revenue, yet businesses can’t realize the full return on their investment without optimizing the distribution of information. Typically, marketing has access to marketing systems and sales has access to sales systems, increasing the silos their leadership is working hard to break down.
This session will empower you to think like the quarterback of your revenue technologies, properly evaluate the needs of your stakeholders, and develop the game plan to align your teams around shared information. Integration can be a daunting word, but we’ll explore the path to success in bite-size chunks that you can readily tackle.
Attendees will learn how to:
» Evaluate strengths and weaknesses within your tech stack
» Capture stakeholder requirements with crawl–walk–run in mind
» Define end-to-end, data-flow architecture
» Create a project plan that is actually achievable
» Develop KPIs to measure success of your tech stack
About the presenter:
As a management consultant, Amanda Ovenden has strategically led dozens of technology and business process projects to drive better revenue outcomes including implementations, migrations and optimizations. Her functional experience leading marketing and demand generation, SDR/BDR and customer-success teams uniquely qualifies her to uncover objectives, translate into operational plans and execute successfully.
Working with Phoenix-based Televerde for the past 18 months has provided the opportunity to oversee implementation of more than 20 tech stacks with multiple integrations each and the added complexity of meeting the highly restrictive security requirements of Department of Corrections, where many of the company’s end users reside (Televerde’s core value is providing second chances to incarcerated women through sales and business training and direct job experience).
Who should attend:
» Marketing executives
» Sales executives
» Customer support executives
» Marketing and sales operations
» Business analysts/strategists
» CRM or marketing automation admins
» Business owners