October Council Connect: Applying Agile Beyond Your Software (In Your Marketing and More)

Have you ever wondered if our devices are listening to us? Watching us? The answer is yes,
yes they are. And it’s opening up a world of emerging ad targeting possibilities that will delight
the techno-curious and terrify the paranoid. Join Fraser Elliott, Senior Vice President of Media
at LaneTerralever, for a look into recent targeting developments and challenges that every
marketer should know about as they stay on top of effectiveness. Register today by clicking here.

Attendees will learn:
The audience for this presentation is diverse. Professionals in the advertising and PR spaces
will learn about new technologies and strategies in digital targeting. But it should also be
fascinating for folks who do not work in this space, but are simply interested learning more
about the nuts and bolts of this emerging technology.

About the Presenter – Fraser Elliott, Senior VP, Media
Fraser has been developing and executing creative and strategic consumer engagement plans
for over 20 years. He’s led teams that have propelled business across many diverse categories
from automotive to travel and tourism, and for clients from Big O Tires to Zicam.
In Fraser’s view, “media” doesn’t really capture the all constantly evolving ways of engaging
with consumers, and he enjoys developing results-driven solutions that cross the boundaries
of paid, earned, owned and shared channels.