The Impact of Cord Cutting: How generational shifts are leading to a big change in the way technology is used and marketed
Today, 1 out of every 10 individuals have cut the cord from traditional cable. And while you might think that this statistic only applies to Millennials, it in fact spans groups of all ages – a complete and total shift that applies to all technology and applications. What does this mean? Brands today must uncover new ways of reaching the volume of people once reached in traditional advertising and marketing – especially when a large reason for cord cutting has to do with commercials.
Join the Arizona Technology Council and LaneTerralever on Wednesday, August 16 at The Gladly to discuss this topical trend and network with top industry experts over a delicious lunch. Register now.
Attendees Will Learn
- What matters to people today (of any age)?
- How do you tell a brand’s story and share its messaging effectively using more fragmented, quick-hit approaches, including digital advertising?
- What can cord-cutter research tell us that helps solve for these challenges?
About the Presenter
Isabelle Jazo, LaneTerralever’s Senior Vice President of Research and Branding, has spent nearly 25 years designing and implementing comprehensive research initiatives that guide the development of competitive brand strategies. Her experience includes unearthing consumer and market insights for brands like the Arizona Lottery, National Bank of Arizona, Cable ONE, Arizona Super Bowl Host Committee, SRP and more, enabling brands to win.