If it seems that there is a lack of trust or understanding between the marketing group and the CEO in your organization, you are not alone. An estimated 80% of CEO’s don’t trust the work done by marketing, while 91% of CEO’s trust CFO’s and CIO’s. And to further complicate issues, 75% of CEO’s think marketers don’t understand what is meant by “ROI” or “performance”.
In this 60-minute presentation you will learn answers to the questions that both marketing and tech leaders are struggling with, including:
- Determining what marketing initiatives will be most impactful for your organization
- What new skills are going to be critical for the marketing group to master
- Metrics that tech leaders and the marketing group should pay attention to
- How to ensure complete alignment between executive leaders and marketing
About the Presenters
As Yeager’s CEO, Renee guides the direction and growth of the agency, develops new client relationships, and works with our clients on strategy and planning. For over 20 years, Renee has developed successful marketing programs for industry-leading technology companies and their channel partners. By leveraging practical, goal-oriented methods, award-winning creative implementation, and superior technology capabilities, Renee leads Yeager to deliver measurable results.
As President of Yeager Marketing, Mark leads the internal Yeager team to develop marketing programs that exceed the objectives of leading technology organizations. He leverages more than 25 years of senior-level marketing leadership with companies such as CA Technologies, Pragmatic Marketing and iLinc Communications to help the Yeager team align complex client challenges with award-winning, next-generation solutions.
About Yeager Marketing
Yeager Marketing works with leading technology organizations to produce innovative marketing strategies, cutting-edge content, and award-winning campaigns that streamline customer acquisition and accelerate growth. By helping define relevant issues and market needs for buyers, the company offers the unique ability to articulate an organization’s value to their market in a way that resonates and enables organizations to break away from competitors. Founded in 2008, Yeager has produced award-winning marketing programs for more than one-third of the technology companies in the Fortune 500. For further information, please visit www.yeagermarketing.com.