DAS Technology, automotive’s leading consumer engagement SaaS AI technology company with the industry’s first and largest next-level Consumer Data & Experience Platform® (CDXP), is releasing its latest Automotive Lead Response Study at the NADA (National Automobile Dealers Association) 2025 conference in New Orleans. The nationwide study included over 1,700 dealerships representing multiple brands and provides groundbreaking insight into dealership responsiveness, message content quality, and opportunities for improvements in handling consumer inquiries during the vehicle buying journey. These dealerships were not clients of DAS Technology lead response solutions. It identified three top trends and areas for improvement relating to how consumers and auto dealers interact throughout the vehicle shopping, purchase, and ownership journey.
“Our 2025 Lead Response Study highlights both the progress dealerships have made and the opportunities still available to enhance the consumer experience,” said DAS Technology COO Jason Barrie. “Dealers who respond promptly, provide detailed and personalized information, and offer alternative vehicle options are not just meeting consumer expectations; they’re setting themselves apart in an increasingly competitive market. At DAS Technology, we’re proud to empower dealerships with innovative technology like our patented Response Logix to ensure no lead is left behind and every interaction drives meaningful results.”
The study revealed three critical areas where dealerships can enhance their lead response strategies to drive customer satisfaction and sales. Below are areas of challenges consumers and dealers face, along with immediate solutions dealers can put in place:
- Dealers must respond promptly to consumer inquiries at all hours to prevent potential customers from turning to competitors.
Challenges: Consumers expect quick responses, and delayed communication can result in lost opportunities. Dealers improved their lead response times in 2024 compared to 2022, with 61% responding within 15 minutes (up from 55% in 2022). However, 19% took over an hour to respond.
Solution: DAS Technology’s Response Logix 6.0 enables dealerships to respond immediately and effectively, providing multi-vehicle quotes and ongoing lead nurturing to ensure no lead is overlooked.
- Consumers seek detailed, high-quality answers to their questions rather than generic replies.
Challenges: Consumers expect detailed responses to questions, and dealerships can enhance quotes by including multiple vehicle photos, pricing, and payment options. Despite some improvements, many dealers still fail to provide detailed responses, with 91% excluding payment details, 90% omitting multiple photos, and 74% not offering price quotes.
Solution: Response Logix integrates with dealership CRMs to deliver dynamic, personalized responses, including pricing, financing, and visually compelling vehicle content. This approach improves lead conversion rates by 12-18%, boosting customer satisfaction.
- Providing consumers with alternative vehicles and the primary vehicle of interest drives higher sales conversion rates, yet most dealers do not provide those alternatives.
Challenges: While there has been an 11% improvement since 2023, most dealers still fail to provide alternative vehicles in lead responses. In fact, 89% did not include alternative available vehicles, and of the dealers who did, 46% did not include photos of those vehicles.
Solution: Response Logix delivers personalized landing pages featuring the customer’s vehicle of interest and alternative vehicles. The dynamically generated pages unique to each consumer include photos, pricing, and payment details, giving consumers the confidence and information to purchase their next vehicle.
DAS Technology’s Automotive Lead Response Study was conducted between Q3 and Q4 of 2024. It examined 1,700 lead response inquiries submitted through dealership websites’ Vehicle Detail Pages (VDPs). The analysis covered domestic, import, and luxury dealerships across the U.S. and compared the results with DAS’ 2023 Automotive Lead Response Mystery Shop Study, which analyzed data from the same period in 2022.
Learn more about DAS Technology’s full suite of solutions at NADA booth 2538. Pick up DAS’ Automotive Lead Response Study at the booth or download it at dastechnology.com/lead-response-study. Dealers and DAS partners can pick up party passes to the DAS Speakeasy Client Appreciation Party on Jan. 25, featuring performances by Blues Traveler and the Bacon Brothers (Michael and Kevin Bacon). Space is limited. RSVP now at dastechnology.com/nada.
About DAS Technology: DAS Technology is a leading SaaS consumer engagement (CX) and data company dedicated to enhancing the consumer experience. DAS enables meaningful engagement that drives results by providing retailers with innovative communication platforms. Its next-level Consumer Data & Experience Platform® (CDXP)—the first in the automotive industry—empowers over 9,800 retailers, partners, and OEMs to improve consumer response and boost lead conversions through patented AI-powered technology. As a pioneer in digital response, artificial intelligence, and consumer engagement, DAS Technology offers omnichannel messaging, mobile apps, and software to monitor and enhance customer experiences. Operating in the United States, Canada, and 32 additional countries, DAS helps businesses convert more consumers into loyal customers. Its divisions include Digital Air Strike, AUTOVATE, BestRide.com, LotVantage, and 3 Birds. More information is available at dastechnology.com.
