Marketing & Communications

Digital Air Strike launches expanded partner program supporting essential vehicle inventory marketing and technology solutions to attract, convert and retain more customers

January 26, 2022

Digital Air Strike, the leading consumer engagement technology company, is announcing the launch of its LotVantage Partner Program. The expanded program enables dealerships and their marketing partners to merchandise inventory more effectively, deliver targeted messaging to consumers, and drive business results through increased vehicle sales and fixed operations service activities.

LaneTerralever acquires digital media firm Convince & Convert

January 14, 2022

LaneTerralever, a Southwest-based digital marketing and branding agency, said Monday that it has acquired digital media and consulting firm Convince & Convert, and will operate both agencies under a new collective called Experience Dynamic.

Leadership through experience: How KEO Marketing’s Sheila Kloefkorn gives back to businesses

December 22, 2021

For Sheila Kloefkorn, it wasn’t enough to be the founder and CEO of business-to-business marketing agency KEO Marketing. She also wanted to give back to businesses whose owners may only dream of being where she is now.

Digital Air Strike Celebrates Nine Years as Approved General Motors’ Reputation Management Partner

November 16, 2021

Digital Air Strike, the leading consumer engagement technology company, has been approved for the ninth year by General Motors as a certified Reputation Management partner in the Standards for Excellence program and was the first turnkey partner approved for iMR funds for Reputation Management and Social Media solutions over 10 years ago.

Avnet collaboration enables companies to be their own video broadcasters and more

November 10, 2021

Leading global technology solutions provider Avnet is teaming up with Digital Realty, the largest global provider of cloud- and carrier-neutral data center, colocation and interconnection solutions, to equip companies and application providers to develop, launch, scale and/or enhance their video broadcast product offerings.

Tech startups: Own your pond before anyone else does

November 9, 2021

Of all the marketing lessons we give tech startups and entrepreneurs, there’s one setting the stage perfectly for market positioning. Before anything else, own your pond. It presumes you defined your pond – positioning yourself uniquely in a marketplace.

Partnership enables health and wellness providers to instantly verify insurance via AI chat

October 20, 2021

Botco.ai, the leading HIPAA-compliant conversational marketing platform, announced today a partnership with VerifyTreatment, a cloud-based platform that provides instant insurance verification for the behavioral health industry, that enables healthcare centers to instantly verify their prospects’ insurance through Botco.ai’s AI-based chat platform.

Strategy defines companies. Execution is where the magic happens.

October 11, 2021

A great strategy that struggles with execution is still a failure. Leadership has to set direction and the expectations to get this right. That’s a lesson many startups overlook because strategy is glamorous and exciting; execution feels mundane and uninteresting. Getting stuck with that perception is a recipe for disappointment.

Create enduring value: leverage passion in growing your business

September 15, 2021

Sales quotas are not relevant to solving customer needs, and if they become the driving force behind marketing, lead generation, and sales, your work may not engage or excite your customers – and customer engagement is key to building your brand.

Arizona Technology Council announces three new Board members and new MarCom Director

July 30, 2021

During its quarterly board meeting on July 29, the Arizona Technology Council elected three board members from Arizona State University, Honeywell and Quarles & Brady, added a new executive committee member from Intel Corporation, and announced the hiring of Bianca Buliga as its new director of Marketing and Communications. As one of the largest technology-driven trade associations in North America, the Council’s board and staff are instrumental in executing strategies and tactics that connect, empower and engage its members.

Marketing & Communications

Register for the Council’s upcoming Phoenix and Tucson tech events and Optics Valley optics + photonics events.

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