Sales quotas are not relevant to solving customer needs, and if they become the driving force behind marketing, lead generation, and sales, your work may not engage or excite your customers – and customer engagement is key to building your brand.
Marketing & Communications
During its quarterly board meeting on July 29, the Arizona Technology Council elected three board members from Arizona State University, Honeywell and Quarles & Brady, added a new executive committee member from Intel Corporation, and announced the hiring of Bianca Buliga as its new director of Marketing and Communications. As one of the largest technology-driven trade associations in North America, the Council’s board and staff are instrumental in executing strategies and tactics that connect, empower and engage its members.
The Arizona Technology Council has been named a winner in the Public Policy Advocacy category and a finalist in the Creative Marketing & Communications category in the 2021 Technology Councils of North America (TECNA) Innovation Awards. TECNA, which represents approximately 60 technology associations across the United States and Canada, hosts the awards each year to recognize and honor technology council staff and teams who are integral to developing and implementing innovative and impactful work on behalf of a tech association.