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Archive for the ‘Guest Blog Article’ Category


Marketing to Generation Z (Part 2)

Posted on: Apr 18, 2018 | By: Lauren Witte

This is a guest blog article by Ryan Burch with Cybba Ryan Burch is the Managing Director of Cybba’s West Coast office. His expertise is in the design, implementation and maintenance of media and marketing strategies. He leads his team in developing Digital Strategy, Online Advertising and Conversion Rate optimization for their clients. For any…

Marketing To Generation Z (Part 1)

Posted on: Apr 11, 2018 | By: Lauren Witte

This is a guest blog post by Ryan Burch with Cybba  Ryan Burch is the Managing Director of Cybba’s West Coast office. His expertise is in the design, implementation and maintenance of media and marketing strategies. He leads his team in developing Digital Strategy, Online Advertising and Conversion Rate optimization for their clients. For any…

Corporate Wholeness: the Insight and Inspiration

Posted on: Feb 14, 2018 | By: Lauren Witte

This is a guest blog article by Aubrey Lincoln and Eva Maurice Corporate Wholeness; the Insight and Inspiration – Create the potential for optimal performance at work by providing tools to create a fulfilling personal life. What would it be like to feel on top of your game, not just at work but in your personal…

The Art of Display Budgeting

Posted on: Feb 13, 2018 | By: Lauren Witte

This is a guest blog post by Ryan Burch, Cybba “What’s the right budget for our display campaign?” We receive this question from clients all the time. In fact, I just received this question last week from a media director at an agency. Many organizations have sophisticated models that help them with attribution settings and…

BenchMark Electronics’ Engineering Design Center of Excellence – Now Hiring!

Posted on: Jan 10, 2018 | By: Lauren Witte

Guest blog article by Benchmark Electronics As announced this spring, Benchmark Electronics is relocating its corporate headquarters to and building an Engineering Design Center of Excellence in Tempe, AZ. This design center will provide IoT (Internet of Things) infrastructure and interconnect of sensors solutions for our customers in military, medical, and industrial market segments, growing…

How Emotional Connections Drive Consumers to Action

Posted on: Jan 10, 2018 | By: Lauren Witte

How Emotional Connections Drive Consumers to Action This is a guest blog article by Cybba Inc. This article on emotional connections was originally written by Cybba’s President of the Board, Andy Frawley, and appeared in CEO Forum Magazine. In today’s digital and consumer-driven world, the notion of laying out a customer journey that progresses in…

Mindful Movement at Work

Posted on: Jan 10, 2018 | By: Lauren Witte

Guest blog post by Aubrey Lincoln In order to keep our bodies working for us, we need to take care of them. Most of us struggle with how to infuse movement, mindfully, throughout our workday and begin to feel the undesirable effect being sedentary has on our physical and emotional health. There is growing evidence…

Top Advertising Channels for Tech Companies

Posted on: Dec 20, 2017 | By: Lauren Witte

Guest blog post by KEO Marketing How do you determine the best advertising channels for your technology business? With seemingly endless possibilities in both digital and traditional media, this exercise can become overwhelming. Some companies focus on using one channel while others spread their messages across every available option. Although both strategies can deliver results,…

Digital Realty Nationally Recognized for Sustainability and Innovation

Posted on: Nov 20, 2017 | By: Lauren Witte

Member guest blog post by Digital Realty. Digital Realty, an international technology company offering Data Center, Interconnection, and Colocation services that recently announced its expansion in Downtown Phoenix, was recently recognized for its sustainability efforts and innovation by two separate national groups. The company has earned Nareit’s “Leader in the Light” award for its sustainability…

3 Ways Magento’s B2B Module Blends Efficiency with UX

Posted on: Nov 15, 2017 | By: Lauren Witte

Member guest blog post by atmosol What are some of the biggest time-wasters in your daily routine? Chances are, it’s all the little things. When small inefficiencies build up, they eventually eat away at your productivity, and ultimately, your bottom-line. Unlike B2C customers, B2B clients tend to be more business-minded and take additional marketing effort…