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Archive for the ‘Guest Blog Article’ Category


Are You Thinking About Blockchain? You Should Be.

Posted on: Jun 12, 2018 | By: Lauren Witte

This is a guest blog article by Sheila Kloefkorn of KEO Marketing.  Have you been following Bitcoin in the news? Bitcoin is perhaps the most well-known cryptocurrency, a form of encrypted digital currency that does not rely on a centralized bank to allow parties to use peer-to-peer transactions. Perhaps you, like others, are waiting and…

10 Ways to Take the Pain Out of Budgeting for Your Next Corporate Event

Posted on: Jun 12, 2018 | By: Lauren Witte

This is a guest blog article by Suzi Tryonas of Enliven Production Group. As a business owner or senior manager, you want to grow your business, introduce new products, develop your team of employees and/or get customers excited about your organization. But you also need to stick to the budget. Or else. We don’t know anyone who…

Top 7 Trends for Events in 2018

Posted on: Jun 12, 2018 | By: Lauren Witte

This is a guest blog article by Chuck Smith of Enliven Production Group. Often, the more things change, the more things stay the same, right? We at Enliven have become, and remained, event production industry leaders because we recognize and adjust to meeting trends, help our customers adapt to the times, all while helping them…

Corporate Events Positively Impact Your Bottom Line

Posted on: Jun 5, 2018 | By: Lauren Witte

This is a guest blog article by Chuck Smith with Enliven Production Group. “What better way to do it than host an event and have all interested parties in one room at one time?” Does financial growth mean strengthening your company’s brand recognition, launching new merchandise and new services, increasing long-term sales, and/or generating immediate…

Boost Your Networking With Live Events

Posted on: Jun 5, 2018 | By: Lauren Witte

This is a guest blog post by Chuck Smith of Enliven Production Group. “Conference calls and webinars are good, but Live Events are great.” Various communication techniques impact us at different levels. Think how much energy and excitement you receive attending a live concert versus listening to the same music streaming over earbuds.  Plus, there’s…

Best Practices for Onsite Engagement: Optimizing the User Experience

Posted on: Jun 5, 2018 | By: Lauren Witte

This is a guest blog post by Cybba Inc.  88% of people will stop engaging with a website if the content or layout is unattractive. Don’t underestimate the importance of your website design and remember that your onsite solution is very much part of this experience! For your onsite solution to perform, you need an…

7 Key Trends to Active Digital Engagement

Posted on: May 9, 2018 | By: Lauren Witte

This is a guest blog post by Cybba Inc. Executive Feature: 7 Key Trends to Active Engagement Andy Frawley is the Chairman of the Board at Cybba. He provides guidance on Cybba’s strategic direction, growth strategies, and development plans. Andy has more than 30 years of experience leading companies in the digital marketing, email marketing,…

Strategies to Streamline Your Customer Journey

Posted on: Apr 30, 2018 | By: Lauren Witte

This is a guest blog article by Terri Mock of Cybba. Terri Mock is the Chief Operating Officer at Cybba. She is responsible for driving Cybba’s revenue growth, go-to-market, and commercial operations. Terri’s expertise is in performance marketing, digital advertising, SaaS, and ecommerce. She has over 15 years of experience in the design and optimization…

The Convergence of AI, Blockchain, and IoT

Posted on: Apr 30, 2018 | By: Lauren Witte

This is a guest blog article by Sheila Kloefkorn, founder of KEO Marketing. Three key technologies have emerged in the past decade that experts say have the potential to change the way we do business: artificial intelligence (AI), blockchain, and the Internet of Things (IoT). 2018 is set to be the year that these emerging…

Marketing to Generation Z (Part 2)

Posted on: Apr 18, 2018 | By: Lauren Witte

This is a guest blog article by Ryan Burch with Cybba Ryan Burch is the Managing Director of Cybba’s West Coast office. His expertise is in the design, implementation and maintenance of media and marketing strategies. He leads his team in developing Digital Strategy, Online Advertising and Conversion Rate optimization for their clients. For any…