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Trends in Digital Advertising

Trends in Digital Advertising

This is a guest blog article by Sheila Kloefkorn of KEO Marketing.  Trends in Digital Advertising  For the first time, more money is being spent on digital advertising than in any other medium.  Digital ad spend this year is expected to top 38% compared 35.5% for TV advertising.  No other medium breaks a 10% market share. Where are smart marketers spending their dollars and what are they seeing?  Here are the trends that are impacting online advertising. Google, Facebook, And... Google … Read more about Trends in Digital Advertising

Caterpillar Engineers to Gain Hands-On Skills

Caterpillar Engineers to Gain Hands-On Skills

Caterpillar engineers are getting the opportunity to develop hands-on skills in welding and machining, thanks to an educational partnership between the company and Pima Community College in Tucson. The Applied Technology Academy at the college’s downtown campus will offer a series of hands-on courses designed to teach engineers and other non-technical professionals fabrication skills. The first two programs will be Machining for Non-machinists and Basic Welding for Non-welders while it is … Read more about Caterpillar Engineers to Gain Hands-On Skills

Industry Vet Becomes CFO at JDA

Industry Vet Becomes CFO at JDA

Kevin Moriarty has been appointed executive vice president and chief financial officer of Scottsdale-based JDA Software. He most recently served as CFO at Avnet. While at Avnet, Moriarty played a critical role in reprioritizing the company’s portfolio with the sale of the Technology Solutions business to Tech Data Corporation and the acquisitions of Premier Farnell and Hackster.IO. He was also instrumental in Avnet’s capital allocation program. Moriarty also was at Honeywell, where he led a … Read more about Industry Vet Becomes CFO at JDA

AARP CEO Joins Avnet Board

AARP CEO Joins Avnet Board

Jo Ann Jenkins, CEO of AARP, has been appointed to the board of directors of Phoenix-based Avnet, a leading global technology solutions provider. She also will serve on its audit and corporate governance committees. Jenkins joined AARP, the world’s largest non-profit, non-partisan member organization, in June 2010 and was named CEO in September 2014. She previously was chief operating officer for the Library of Congress. She began her career with the U.S. Department of Housing and Urban … Read more about AARP CEO Joins Avnet Board

Nuanced Media Helps Council Unveil New Website

Nuanced Media Helps Council Unveil New Website

The new look and features are likely the first highlights noticed by visitors to the Arizona Technology Council’s website redesigned by Nuanced Media, a Tucson-based digital marketing agency whose specialties include innovative website design. But it’s the website’s dynamic nature that promises to make a difference. “Its design will allow for future changes,” says Lauren Witte, the Council’s director of marketing + communications. “This will avoid the need for constant website redesigns every 2 … Read more about Nuanced Media Helps Council Unveil New Website

Trends in Lead Generation for Tech Companies

Trends in Lead Generation for Tech Companies

This is a guest blog article by Sheila Kloefkorn of KEO Marketing.  Trends in Lead Generation for Tech Companies Lead generation is the lifeblood of any sales organization.  It is also one of the biggest challenges for tech companies or any business.  A recent CSO Insights/Miller Heiman Group Survey revealed the top three sales objectives for B2B marketers: Top Three Sales Objectives Capture New Accounts Increase Sales Effectiveness Optimize Lead Generation How you approach these … Read more about Trends in Lead Generation for Tech Companies

Speaker Ready for Success

Speaker Ready for Success

This is a guest blog article by Alberto Rodriguez with Enliven Production Group. What is a Speaker Ready Room and why is it important to the success of an event? The Speaker Ready Room is one of Enliven Production Group’s points of differentiation.  Our objective is to provide our clients and speakers peace of mind knowing that their presentation materials will be delivered seamlessly and as planned.  As they take the stage, the extra confidence our program instills helps each presenter put … Read more about Speaker Ready for Success

Pre-Event Support

Pre-Event Support

This is a guest blog article by Enliven Production Group.  Creating a smooth-running event is not for the faint of heart. There are many questions to ask and many details to consider. The unasked questions and the smallest details have the potential to cause the most chaos. An experienced event team knows what questions to ask and that no detail is too small. Enliven offers a pre-event support process that aides in ensuring a program’s success with an in-depth understanding of the vision, … Read more about Pre-Event Support

Insight Intelligent Technology Index

Insight Intelligent Technology Index

IT Struggles to Adapt to Expanding Role, but Organizations Can Do More to Help Them Succeed, 2018 Insight Intelligent Technology Index Shows TEMPE, Ariz., Aug. 6, 2018 – The current role of IT and the one business leaders need them to play is creating both friction and opportunity within the discipline. According to the 2018 Insight Intelligent Technology™ Index, 87 percent of IT decision-makers agree the department struggles to adapt to an expanding role that includes both adopting innovation … Read more about Insight Intelligent Technology Index

Event Production Company Best Practices – Part 2

Event Production Company Best Practices – Part 2

This is a guest blog article by Chuck Smith of Enliven Production Group.  Whew! You’ve vetted the event design and production company by checking references and sent back the signed proposal (Part 1). What a load off your mind. But now the real work begins, right? Here is our continuation for the top best practices of event design and production companies we’ve collected that you should consider from accepted proposal to final debrief and plans for next year. Upon proposal acceptance, … Read more about Event Production Company Best Practices – Part 2

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