Intero Digital Guest Blog: Digital Marketing 101: Introduction to Video Marketing
As you grow more experienced with different marketing techniques, video marketing will inevitably appear on your radar. In this installment of Digital Marketing 101, we’ll answer some key questions about video marketing, including “What is video marketing?” “What is visual marketing?” and “Do videos help SEO?”
What Is Video Marketing?
The term “video marketing” refers to the use of video content to convey information to your audience, telling them more about your services and products or promoting your brand in a visual way.
In this sense, video marketing falls under the umbrella concept of “visual marketing,” which describes the use of compelling visual content, such as images, videos, and other nonverbal content, specifically designed to quickly grab the consumer’s eye.
How Does Video Marketing Help SEO?
The written word gets all the glory when it comes to search engine optimization. Marketers strive to use the right keywords, headers, paragraph lengths, original copy, and so on, all to please the algorithm and get their clients’ pages ranked highly.
However, words are not the only way to rank better in search results. Video marketing is a proven way to boost SEO. So, how do videos help SEO? When Google decides how to rank a website, it also considers the quality and relevance of the media and how long visitors stay on a website.
Entertaining, high-quality videos with engaging information can make visitors stay on a page longer, and this sends search engines positive signals that your site is worth putting in front of more people. Thus, your ranking stands a good chance of improving.
Video Marketing on YouTube
After Google, YouTube is the world’s biggest search engine. This massive playing field offers a lot of reach that can help optimize your video marketing strategies. If you have videos on your website, it’s a good idea to also put them on YouTube. This will get your business more exposure and potentially lead to more people visiting your website to find out more about your brand or services.
YouTube is not just for lifestyle vloggers and DIY tutorials. The platform can also be a powerful business tool that should be included in your video marketing strategy.
What Benefits Does Video Marketing Have for Your Business?
By now, you know that video marketing can tell your target audience more about your business in an engaging way. This can foster customer loyalty and higher SEO rankings. Having your videos on platforms like YouTube can also grow your audience and increase traffic to your website.
However, video marketing has another major benefit: getting visitors to your site to perform a certain action, such as placing an order, downloading a PDF, or purchasing a membership. Video marketing, when done right, can increase conversion rates considerably.
Partner With Intero Digital
Finding a digital marketing partner with experience in a variety of strategies — including video marketing — can help you reach your audience successfully and meet your goals. When you choose Intero Digital, our experts will work with your team to create the most effective marketing strategy to propel your business.
Connect with Intero Digital today to start your seamless marketing journey. And keep an eye out for more Digital Marketing 101 content, as we will be covering the fascinating world of influencer marketing and link building in the coming months!