Arizona Corporate Excellence Awards 2020 Community Impact: WebPT aims for something bigger than itself
Headquartered in Phoenix’s historic Warehouse District, tech company WebPT Inc. is committed to its surrounding community.
Although WebPT is a physical therapy-focused software organization for practitioners, its leadership wants its focus to be broader. And because of its fixation on giving back to Phoenix, it is this year’s winner of the Arizona Corporate Excellence (ACE) Community Impact Award and No. 25 on the ACE list of the state’s largest private companies.
Co-founder and Chief Clinical Officer Heidi Jannenga said one of her most important roles at WebPT is determining how to help more people help others, aligning with one of the company’s core values—serving surrounding communities.
“The community award is so meaningful because it speaks to everything we do beyond the success of just our core business,” she said. “It goes to the passion we have for community. It speaks to the relevance of how we do business.”
Jannenga started her professional career as a physical therapist, working her way up the ladder, helping one athlete at a time. She decided to start WebPT when she was working as clinic director in Tempe at one of the largest sports medicine practices in the country. WebPT started in Jannenga’s clinic in 2008. When she decided to expand, the software was being used in five more clinics within the first month. The company’s growth has continued to skyrocket. Now, it has a 40% market share, reaching 85,000 users and close to 16,000 practices across the country.
Beyond empowering the rehab therapy community with its end-to-end business solution, WebPT has a philanthropic foundation where it teams up with Valley nonprofits to sponsor and support community programs — such as the Arizona Science Center’s Girls in STEM program. Its philanthropic efforts also include AZ Blood Bank, PT Day of Service, Desert Labrador Retriever Rescue and more.
“That give-back component is a core value of ours,” she said. “It just goes beyond just what we’re doing as a business. The sort of stakeholder model of rising tide raises all boats—that really is at the essence.”
“The whole mission of our business in empowering our therapists to achieve greatness, but mission beyond that, as of working towards something that’s bigger than ourselves, and we all need that in our lives,” Jannenga said.
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