This is a guest blog article by Sheila Kloefkorn of KEO Marketing. Trends in Digital Advertising For the first time, more money is being spent on digital advertising than in any other medium. Digital ad spend this year is expected to top 38% compared 35.5% for TV advertising. No other medium breaks a 10% market […]
This is a guest blog article by Sheila Kloefkorn of KEO Marketing. Trends in Lead Generation for Tech Companies Lead generation is the lifeblood of any sales organization. It is also one of the biggest challenges for tech companies or any business. A recent CSO Insights/Miller Heiman Group Survey revealed the top three sales objectives […]
Marketing has become more complicated than ever. There are more places to advertise, more places to share your brand message, and more opportunity to connect with customers than ever before. At the same time, it can be easy to waste your dollars and your efforts if you are not doing it effectively. How you build […]