The Internet of Things (“IoT”) is all of the devices (beyond just computers, phones and tablets) that can be connected together via the internet. Connected devices are on the rise and provide increased utility to not only your home but in the B2B and B2C worlds.
This concept is already all around you and it’s becoming more pervasive by the day. The simplest of everyday things, from appliances to parking meters to clothing, are all acquiring smarts and ways to communicate with each other and the world around you.
Increasingly, non-computing devices are becoming network-aware and this trend is accelerating. The maker community, inventors, and kickstarter efforts are on a “connect-it-all” rampage to make daily tasks more convenient and overall living, easier. Making appliances and devices smarter and more aware of their environment can turn once-utilitarian machines into smart business and lifestyle accessories.
Bluetooth Beacons (“iBeacons”) is one smart little group of devices that started shaking up the world of marketing in 2013, working to connect the digital world with the real world. This is a small example of how the IoT is advancing the way brands and businesses market to consumers.
These tiny, affordable, battery-powered devices have the ability to tie digital campaigns with consumers’ day-to-day routine. By enabling location-aware marketing and targeting, they present tremendous opportunity for pairing your digital marketing efforts with the right set of hands. Devices and appliances can proactively interact with consumers, helping us to to better identify, influence and connect with our audiences. Let’s face it, interactive, connected swag is far more impactful than traditional marketing touch points.
To make it easier to explore opportunities with beacons, meltmedia has a created a free app (iOS and Android) that let’s you easily pilot a small deployment of beacons. Check it out for free at beacontrol.io and join meltmedia as they host the Tuesday, July 21 Lunch and Learn on the IoT and beacons.