Co-CEO and co-founder of Phoenix-based iAcquire and ClearVoice, Joe Griffin, will walk through how an integrated content marketing plan works at an Arizona Interactive Marketing Association (AZIMA) event on Thursday, July 17. Griffin, who advocates an integrated content marketing strategy to create effective results, will present “The Future of Content Marketing” from 6:00pm to 8:00pm at the Hilton Scottsdale Resort & Villas in Scottsdale.
Griffin and his team work with high-profile clients such as J.G. Wentworth, Intuit, Coach, Team Coco (Conan O’Brien) and others, helping them to create and maintain their true content brands.
During this informative discussion, Griffin will take a top down to bottom look at how to create an integrated content marketing plan while also showing guests how to take advantage of the right tools, advertising platforms, and content creators to turn a dull content marketing campaign into something that creates real results.
Content marketing was born because of the change in the consumer buying journey. “It’s not just a new way to reach an audience…it is a marketing discipline dedicated to the idea that content can be strategically created and marketed to a pre-determined audience segment in a format that is unobtrusive and value-added,” Griffin explains. “Statistically, search, mobile adoption and usage, and social have evolved so rapidly in the last four years that the very fundamentals of advertising and marketing must shift. I’ll highlight those major changes in my presentation.”
In addition to covering new technologies that support influencer partnerships and marketing, Griffin will discuss common misconceptions even among marketing professionals and C-suite executives.
The cost of the event, which includes dinner, is free for AZIMA corporate and VIP members, $40 for AZIMA regular members and guests who pre-register and $25 for students (student ID required at registration desk). Tickets are $50 at the door. The event takes place at the Hilton Scottsdale Resort & Villas, 6333 N. Scottsdale Road. To learn more, visit www.joinazima.org.