The new look and features are likely the first highlights noticed by visitors to the Arizona Technology Council’s website redesigned by Nuanced Media, a Tucson-based digital marketing agency whose specialties include innovative website design.
But it’s the website’s dynamic nature that promises to make a difference. “Its design will allow for future changes,” says Lauren Witte, the Council’s director of marketing + communications. “This will avoid the need for constant website redesigns every 2 to 3 years, as has become standard to keep up with modern tech.”
With over hundreds of clients worldwide, Nuanced Media has refined its process in doing design. That includes doing website improvements based on real user data along with continual enhancement of websites’ calls to action, messaging and other key elements as all updates are based on strategic planning approved by the client.