When potential customers are researching potential solutions, are they finding your company? Inbound marketing makes sure you are showing up in search, social media, and mobile when people are looking for products or services. Outbound marketing is about reaching out and finding customers through targeted approaches such as email marketing and ABM (Account Based Marketing).
In 2019, using both inbound and outbound strategies will be critical to making your business grow.
Inbound Marketing: The secret ingredient to inbound marketing is creating valuable, relevant, and helpful content to create a positive impression in future customers’ minds. It’s not an ad. It’s important information that people will want to read or seek out. By sharing your expertise and insight, that matches with a prospect’s need expressed at a search engine or social media site, you are positioning yourself as an expert when they need you. This attracts qualified prospects and builds both trust and credibility.
Outbound Marketing: Outbound marketing is about creating and sending targeted educational messages to prospects you have identified to get them to engage with you. If there isn’t already a relationship, it can be fighting for your prospects’ attention with every other form of media and marketing. It takes a lot of money (and a fair amount of it is wasted) trying to reach a mass audience. That’s why a strategic targeted approach with an outbound marketing agency will work better for your outbound marketing in 2019.
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