A Pioneering Leader: Sheila Kloefkorn
KEO Marketing needs no introduction. The award-winning B2B marketing agency has gained a prominent spot in the industry because they develop marketing strategies that significantly increase leads and sales. They help technology, construction, human resources, and financial services companies fill their sales pipelines with high-quality, low-cost leads.
Sheila Kloefkorn, president & CEO of KEO Marketing, is the visionary force behind the company’s products and services.
“Having led marketing at companies looking for value from agencies, I found that having a marketing agency that is a true strategic advisor and partner makes for the greatest success,” Kloefkorn said. “As a result, I’ve built KEO Marketing to be an extension of our client’s executive and marketing operations teams.”The company is a full-service outsourced marketing department that offers the skill set of a large marketing department with seasoned subject matter specialists for the cost of a small marketing department staff.
Kloefkorn is a business and marketing expert with more than 25 years of experience. She leads a talented team of marketers creating and executing award-winning, results-driven campaigns around the world. She and her team help companies increase leads and revenues by hundreds of millions of dollars.
Kloefkorn founded the full-service, B2B marketing agency KEO Marketing in 2000, and today the agency grows Fortune 1000 companies as well as medium-sized businesses.
Committed to contributing to the community, Kloefkorn is the Past-President of the Phoenix Chapter of the Business Marketing Association and the American Marketing Association. She serves on several non-profit boards, is a certified business coach, and frequent national and local speaker on a wide range of marketing, diversity and business topics.
According to Sirius decisions, for most business to business focused companies, more than 90% of leads are generated through digital channels including search, LinkedIn, programmatic advertising, and account-based marketing. Digital marketing is the most cost-efficient way to connect with prospective customers and it is also the most effective way to scale your communications. Google research shows that executives are bombarded with digital messages on their phones, computers, billboards, and other screens – they see more than 5000 marketing messages a day.
“To be successful in reaching these busy decision makers, it is critical to not just communicate through digital channels but to personalize those communications so that you are very clear in how you will deliver value and solve their challenges,” she states. “Digital marketing is the best way to deliver personalized messages at scale. And now, with COVID-19 forcing so many companies to communicate remotely, it is literally the only way to reach them.”
KEO Marketing delivers innovative marketing solutions that achieve tangible and substantial results. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that drive business growth.
Kloefkorn and her team start by understanding a client’s business, their industry and marketing plans.
“We build on that with research to identify how your customers find your products and services today,” Kloefkorn said. “Then we tailor a marketing strategy for you based on proven experience and a thorough understanding of your marketplace. We take that knowledge and put it to work for your unique business situation and environment.”
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