Arizona Technology Council member Impress Labs, Arizona’s largest global technology PR/marketing agency, has hired industry veteran Tom Cheyney to head up its emerging solar energy practice. Cheyney joins the firm after a 25-year career in technology journalism and publishing with MICRO magazine, Chip Shots blog, and PV-tech.org/Photovoltaics International.
“Tom has a very solid reputation and industry following, and he brings a wealth of industry knowledge on the global solar energy industry,” said Impress Labs CEO Martijn Pierik. “Having covered solar companies, conferences and projects from Arizona to Shanghai, Tom adds great strategic value to our renewable energy customer base.”
“We’re not building a solar and cleantech practice from scratch,” Cheyney added. “Impress has solid experience in the field, working with big companies such as SolarWorld, GT Advanced Technologies, M+W Group, and many others. I will bring more strategic focus to the agency’s solar energy practice and make connections for our clients on a global scale to help them expand their business.”
Capitalizing on his strong following as industry commentator and reporter, Cheyney will continue to cover the solar energy markets through an innovative content platform, which will explore new pathways for sharing and providing information to the vertical spectrum of the solar professional community.