AZTC Platinum Sponsor meltmedia is presenting the last Lunch and Learn of July as a teaser for its Firestarter Workshop at August’s Marketing Technology Summit.

If you haven’t heard about Bluetooth beacons yet (Apple calls them iBeacons), you’re about to. And the buzz is only going to grow louder. But what are beacons really all about? At their best, they can truly connect your digital marketing to people in the real world. At their worst, they can enable highly annoying interactions that can send your audience running for the OFF switch.

Join the Arizona Technology Council and meltmedia for lunch (our friends at Cafe Rio are catering!) at ASU SkySong on Thursday, July 31 and you’ll be introduced to the fundamentals of this new tech, see a physical demo of beacons in action, get a sanity check on the current state of beacons technology and participate in a dialog about potential use cases for beacons in the real world.

Sound good? If this teaser event sparks your interest, make a point to join the Arizona Technology Council and Phoenix’s Business Marketing Association for the sixth annual Marketing Technology Summit on Thursday, August 21 at the Hilton Scottsdale Resort & Villas. meltmedia will be expanding its beacons presentation during a morning Firestarter Workshop and attendees will get their hands dirty in a fun ideation exercise that could lead you to your first beacons-based project.