ICYMI | MarTech Series: Privacy Regulations + Predictions for 2021
In the fast-paced digital age, technology has reshaped privacy expectations. Without a doubt, data privacy is more than just a business focus around the world, it’s also a marketing focus.
Moderated by Sheila Kloefkorn, president & CEO of award-winning B2B marketing agency KEO Marketing, attendees gained valuable insight from featured guest speaker, David Ross, CEO and privacy officer of 1bigthink, to learn what the most impactful privacy laws in the world mean for your business this year, what marketers should expect, and what you can do to prepare for the future of marketing in a data privacy-vigilant world.
Confused by GDPR, CCPA (California Consumer Privacy Act) and CPRA (California Privacy Rights Act)? Well, we’ve got you covered! GDPR (General Data Protection Regulation), the European privacy regulation and the existing and new California privacy laws, have an impact on how you handle marketing communications, opt-outs and management of personal information for your prospects, clients and customers. In 2021, marketers need to understand the implications of these data privacy regulations to be ready to embrace a year of radical change.
In this informative and engaging tech event, attendees learned firsthand what’s changed in the last election, gained an holistic view of privacy for the marketing industry, and what it all means for your company’s marketing strategy in 2021.
“If you think these privacy regulations won’t affect your business, organization or industry sector, you are wrong,” said David Ross, CEO and privacy officer at 1bigthink. “It’s important to understand these regulations, especially if you have a global business.”
Developing, implementing and maintaining a comprehensive privacy policy strategy not only seems complicated, but also expensive. Many business leaders think that their companies cannot afford comprehensive privacy policies.
“It’s more important than ever to make sure that your company’s privacy policy is up to date,” Ross emphasized. “You can’t afford not to.”
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ABOUT THE FEATURED SPEAKER:
David Ross is the chief executive officer and privacy officer of 1bigthink and advises select clients on privacy compliance and cybersecurity risk. Ross serves as the named data protection officer or chief privacy officer for numerous international clients. He is a recognized expert in privacy and is a certified information privacy professional (CIPP), certified information privacy manager (CIPM), and a fellow of information privacy (FIP) from the International Association of Privacy Professionals (IAPP). Ross has also earned his Certified Data Privacy Solutions Engineer (CDPSE) from the International System Audit and Controls Association (ISACA).
Before founding 1bigthink, Ross led the cybersecurity and privacy practices at a top 10 accounting and consulting firm, where he provided strategic insight, service design, business development and engagement leadership. Previously, he was general manager of General Dynamics Commercial Cyber Services, which sold security operations center (SOC) services to major corporations. As a recognized thought leader and published author, Ross frequently speaks on privacy, cybersecurity, innovation and business strategy.
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Contact [email protected] to learn about the various levels of sponsorship to suit your organization.