During the recent Governor’s Celebration of Innovation (GCOI), Mobinnov was a sponsor of the event by offering a FanTagz campaign designed specifically to increase engagement of GCOI attendees toward the different organizations exhibiting at the event. The campaign placed a FanTagz (a unique trackable quick response code) at every booth and encouraged attendees to visit each exhibitor and scan its Tag, offering attendees a way to get more information on the company and also making them eligible to win a new Apple iPad 2. Mobinnov also provided a “FanTagz Live” display which allowed all attendees to see real-time metrics on campaign activity: each exhibitor along with the current number of scans that occurred at every booth.
144 GCOI attendees scanned FanTagz and the winner of the iPad 2 was Jamie Hackmann of the Phoenix Business Journal, who picked up her new tablet at the Mobinnov offices just before the Thanksgiving holiday. The winner was randomly selected among the eligible participants under the supervision of Arizona Technology Council Emeritus Board Member Quinn Williams, who is a shareholder with Greenberg Traurig.
Mobinnov plans to participate with GCOI again next year, so stay tuned for more information on the 2012 Governor’s Celebration of Innovation.