Jump-start your start up this Fall by attending our 5 week course. Learn the basics to starting a business. Week 3: Customer and Market Research Learn Market Research and why it is important to your business. Topic covered: Marketing research can give a business a picture of what kinds of new products and services may bring a profit. That’s why it’s important to ask the right questions, in the right way, of the right people. Research, done poorly, can steer a business in the wrong direction. This class will focus on the right questions to answer.