Eric Olsen, President of Fasturtle, will be presenting at ASU SkySong on Social Media 102 and Search Engine Optimization (SEO). You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks: Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and donts of each channel. You’ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further. In this seminar you will also learn 7 SEO Strategies and Tips For Entrepreneurs on a Tight Budget- How to’s and Free Insights of Search Engine Optimization. 1. Perform a simplified onsite analysis. 2. Use free tools to build a quality backlink profile. 3. Earn your links through content. 4. Rely on your team to develop content. 5. Use scheduling tools for social media. 6. Build local relationships with consistent information. 7. Rely on experts for problem solving and direction.