The Topics That Go Hand in Hand: SEO & Content Marketing SEO Tips & Tricks for Small business owners: There has been strong importance placed on SEO over the years and even more so today than when it was just a buzzword around 2009. This session will take you into a deeper look of what SEO truly is, what it entails and why YOU should be using SEO for your business. After all, we all want to increase our exposure to potential clients on search engines right? So, where do you start with your SEO strategy, how do you choose keywords, which keywords are correct, should you be using a content writer, where and how do you develop your SEO content ideas? These questions, among others, are all tips and trends that we will cover in this session so you can better understand how SEO works for you, your business, and in your local area. Content marketing: What to say, how to say it: Heard of, “location, location, location?” For online marketing, it’s “Content, Content, Content!” What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences. This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content and the way you share it. You’ll learn how to create, curate and extend…the content that will help you achieve your goals. We’ll cover how links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more! We’ll also give you the structure and tools to make creating your content fast, easy and effective. We hope to see you at the seminar!