SEO 101: Understanding the Basics There has been strong importance placed on SEO over the years and even more so today than when it was just a buzzword around 2009. This session will take you into a deeper look of what SEO truly is, what it entails and why YOU should be using SEO for your business. After all, we all want to increase our exposure to potential clients on search engines right? So, where do you start with your SEO strategy, how do you choose keywords, which keywords are correct, what is on-page SEO, what is off-page SEO, what is CRO, and what can you do today to make a huge difference and improvement in your online presence? These questions, among others, are all fundamental SEO elements and SEO tips that we will cover in this session so you can better understand how SEO works; how it can work for your business, and positively impact your overall web presence. Coming up with an effective SEO strategy can be timely and tedious; you want to make sure you are doing it fully, correctly, and giving yourself attainable goals to reach and measure. We will show you the SEO tools you need for analysis and walk you through how to measure SEO the right way. We hope you can join us at this SEO 101 seminar!