Strategies to launch & scale outbound lead-gen campaigns

Are you struggling to connect with cold prospects and concerned about CAN SPAM and general data protection regulation (GDPR)? Then this MarTech Series event is for you!

Marketing has undergone radical change in the last decade, spurred on by the digital age, the pace of technological progress, the evolution of search engines and the consequent democratization of knowledge. What worked to generate leads or demand just 10 years ago doesn’t work nearly as well now that buyers wield far more power over their decision-making and purchase processes.

Join the September 17 MarTech Series to hear Sheila Kloefkorn, founder and CEO of KEO Marketing, share her expertise and proven strategies to effectively launch and scale successful outbound lead-generation campaigns.

Interuption Marketing: Outbound lead generation

Outbound lead generation is the sending or pushing of messages out at a target audience, regardless of whether they have asked for it or expressed an interest in the content. In this scenario it is the marketer, not the prospect, who choses the time and place of the interaction – hence the term ‘interruption marketing’. Some of the tactics that can be considered typically outbound, in B2B marketing at least, include mass email, cold calling, display advertising and direct mail. The majority of outbound tactics require a paid delivery mechanism, which adds to the cost of running any campaign. This adds to the risk and, as a result, tends to influence the campaign towards selling rather than helping or educating.

Attendees will learn these key take-aways:

• What is involved with reaching out to cold prospects
• How to leverage email and LinkedIn to reach and nurture relationships
• How to approach cold lists and list segmentation
• What software platforms are best for this type of outreach
• How to create messages and content that resonates

Who should attend:

• Technology company leaders responsible for business strategy, sales, marketing and revenue
• B2B marketers
• All levels of marketing professionals interested in learning about outbound marketing tactics, strategies and best practices

About KEO Marketing

KEO Marketing is an award winning B2B marketing agency in Phoenix. Led by business growth and marketing expert, Sheila Kloefkorn, KEO Marketing Inc. specializes in innovative results-based marketing programs. Some of these solutions include marketing strategy, lead generation and nurturing, account based marketing, integrated marketing, marketing automation, inbound marketing, outbound marketing, content marketing, search engine optimization, email marketing, creative, video marketing, website design and development, online and traditional advertising, local and mobile marketing and much more. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results. Learn more: https://keomarketing.com