MarTech Lunch & Learn: The state of AI in CRM today presented by Slake Consulting



Customer relationship management (CRM) systems are now offering AI capabilities to keep up with customer expectations. Companies have moved beyond traditional CRM usage and are hungry for a competitive edge. But how usable and effective are the black box AI features provided?

Companies that want to stay ahead of the curve need to understand the limitations with today’s AI solutions. Optimizing data and processes can help to deliver the some of the value expected with AI features. Join us on Thursday, August 22 as CRM expert Susanne Lake of Slake Consulting shares valuable insight, expertise and strategies to make the most of your CRM system through an understanding of how AI has been implemented.

Key take-aways that attendees will learn:

• Why CRM AI does not work for every business
• Which CRMs are providing the best AI solutions
• Operational changes that can make your CRM more effective

Who Should Attend:

Marketing executives, sales executives, customer experience executives, customer support professionals, CRM administrators, CEOs and business owners.

About the Presenter:

Susanne Lake has 30 years of experience implementing, integrating and enhancing business applications. Her career has had a heavy focus on lead automation, lead conversion and pipeline analysis. A data geek by nature, she enjoys making calculated systematic decisions based on real world data. She founded Slake Consulting to pursue her love for helping sales and marketing teams become more successful on a larger scale. Learn more about Slake Consulting at


515 E. Grant Street
Phoenix , AZ 85004




August 22, 2019


11:30am - 1:00pm


AZTC Members, FREE | Non-Members, $15