An Industry Insider’s View of How to Take Programmatic to the Next Level
Programmatic advertising dominates the digital media world; with so many partners in the industry how do you choose the best one to go with and spend your media budget with?
Brody O’Harran of Goodway Group, takes an unbiased look at not only what’s going on behind the scenes in the new world of DSPs and SSPs, but breaks down the smart questions you should be asking yourself and potential digital partners.
He will discuss everything from what is programmatic advertising and why it’s important in your media mix to advanced programmatic technology and the push for transparency in the industry, so you’re equipped to choose the right partner for you. The second half of the event will be Q+A, please bring your questions!
If you are interested in attending this pre-Marketing Tech Summit Lunch and Learn, please email email@example.com.
Who Should Attend?
- Marketing Leaders
- Media Decision-Makers
About Goodway Group
Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results.
Find Goodway Group online at goodwaygroup.com. Goodway Group. Honestly Smart Digital.
About the Presenter
Brody O’Harran: Brody is executive vice president (EVP), sales of Goodway Group. At Microsoft for 13 years, he most recently served as global director of agency development. Prior roles included three years leading U.S. Xbox advertising sales and managing a seasoned sales team and five years launching and growing Microsoft Advertising’s inside sales organization into a thriving sales channel and a $120M+ organization. Brody holds a Bachelor of Arts from Seattle University and lives and breathes for advertising and the Seattle Seahawks.
We invite you to register for our 2018 Marketing Technology Summit (requires separate registration).