MarTech Meet-up: Dating your Customers Through Content

Content Marketing can be a powerful tool in creating and sustaining relationships with your customers – but only if you manage it the right way. Creating a content marketing strategy that matches your buyer’s journey allows you to create a positive relationship (rather than asking them to marry you on the first date). Attend this session to learn more about the following: • Understanding the relationship for each stage of the journey • Where to start the process? • What are buyer’s journey microquestions and relationship moment? • How to measure success (or lack there of) Carey Ballard Director of Content Marketing at Infusionsoft About Me – Originally from Detroit, Michigan – I started my career in branding and marketing, building and implementing branding programs for organizations such as Kelly Services, The Detroit Institute of Arts, and Walsh College. From there, ASU recruited me to help in their marketing and recruiting efforts, so I happily left the Motor City, for an adventure in the desert. After working for ASU, I began my love-affair with Content Marketing, working at McMurry/TMG. There I strategized and ran content marketing programs for companies such as Johns Hopkins, The Children’s Place, Ulta Cosmetics and many others. Now I lead the content marketing department at Infusionsoft, which allows me to combine my passion for content with my passion for small business.