In the fast-paced digital age, technology has reshaped privacy expectations. Without a doubt, data privacy is more than just a business focus around the world, it’s also a marketing focus.
Moderated by Sheila Kloefkorn, president & CEO of award-winning B2B marketing agency KEO Marketing, attendees will hear valuable insight from featured guest speaker, David Ross, CEO and privacy officer of 1bigthink, to learn what the most impactful privacy laws in the world mean for your business this year, what marketers should expect, and what you can do to prepare for the future of marketing in a data privacy-vigilant world.
Confused by GDPR, CCPA (California Consumer Privacy Act) and CPRA (California Privacy Rights Act)? GDPR (General Data Protection Regulation), the European privacy regulation and the existing and new California privacy laws, have an impact on how you handle marketing communications, opt-outs and management of personal information for your prospects, clients and customers. In 2021, marketers need to understand the implications of these data privacy regulations to be ready to embrace a year of radical change. Attendees will learn what’s changed in the last election and what it means for your marketing in 2021.
ATTENDEES WILL GAIN THESE TAKE-AWAYS:
• Holistic view of privacy for the marketing professional
• Understanding the impacts of CPRA/CCPA in California
• Privacy trends and predictions for 2021
WHO SHOULD ATTEND:
• Marketing professionals
• Marketing executives
• Sales executives
• Customer experience executives
• Customer support executives
• CRM admins
• Business owners
ABOUT THE PRESENTER:
David Ross is the chief executive and privacy officer of 1bigthink and advises select clients on privacy compliance and cybersecurity risk. Ross serves as the named data protection officer or chief privacy officer for numerous international clients. He is a recognized expert in privacy and is a certified information privacy professional (CIPP), certified information privacy manager (CIPM), and a fellow of information privacy (FIP) from the International Association of Privacy Professionals (IAPP). Ross has also earned his Certified Data Privacy Solutions Engineer (CDPSE) from the International System Audit and Controls Association (ISACA).
Before founding 1bigthink, Ross led the cybersecurity and privacy practices at a top 10 accounting and consulting firm, where he provided strategic insight, service design, business development and engagement leadership. Previously, he was general manager of General Dynamics Commercial Cyber Services, which sold security operations center (SOC) services to major corporations. As a recognized thought leader and published author, Ross frequently speaks on privacy, cybersecurity, innovation and business strategy.