Having choices in the modern marketing landscape is becoming the norm. Most of us expect choices while others demand them. Just ask Tinder™ about choices if you need proof. So why should we expect that our customers are any different? The reality is our customers exist in the same automated, mobile friendly, omni-channel, “need it yesterday” world that we do. It’s time to treat them as we ourselves expect to be treated by providing self-selected personalized and accessible content while unobtrusively nurturing them through the buying journey. “Swipe right”, and join us in learning how we executed our most sophisticated content-rich nurture campaign delivering personalized customer experience choices enabled by Oracle’s Eloqua marketing automation platform.
What Will Attendees Learn?
In this client brand success story, Ideas Collide agency will take a detailed journey into a highly sophisticated nurture campaign generated for a Forbes Top 20 brand’s Internet of Things channel customers. Dubbed Smart Nurture, we’ll explore its objectives, strategy, pain points, discoveries and results while shedding light on the details of each step. This engaging presentation will motivate and inspire modern marketers to use similar unique strategies for optimal communications to their customers in both B2B and B2C scenarios.
Using innovative techniques, Smart Nurture is a practical use case that employs all the elements of a nurture program that will become the norm in 2016’s modern marketing landscape. Participants can expect to learn about:
- Customized content nurture paths that allow users to choose content and topic preferences
- Dynamic content generation
- Progressive profiling using forms
- Lead scoring models
Smart Nurture consistently performs above the industry average engagement rates by focusing on the customer experience. With more than 70 unique email assets, over 140 landing pages and CRM integration, this Smart Nurture use case is sure to motivate and inspire attendees from all industries to go and deliver amazing customer experiences at each stage in the buying journey.
About the Presenter
Rebecca Clyde is the co-founder of Ideas Collide, leading the agency’s technology industry practice and marketing automation specialization. Rebecca is a future thinking, globally-minded marketing leader who drives business growth through creative and innovative communication strategies. She espouses a leadership philosophy focused on self-managed teams, striving to create a work environment built around autonomy, mastery and purpose. Prior to founding Ideas Collide, Rebecca was responsible for managing Intel’s embedded brand. During her time at Intel, she launched more than 50 Intel products in every geography, managed campaigns across multiple media channels and developed a public relations program that garnered unprecedented media coverage for Intel’s embedded products and technologies
Interested in attending? Register today.
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