The Internet of Things (“IoT”) is already all around you and it’s becoming more pervasive by the day. The simplest of everyday things from appliances to parking meters to clothing, are all acquiring smarts and ways to communicate with each other and the world. Bluetooth Beacons (“iBeacons”) is one smart little group of devices that started shaking up the world of marketing in 2013, and a small example of how the IoT is advancing the way brands and businesses market to consumers. Beacons work to connect the digital world, with the real world. From shopping malls and sports games to libraries and museums, beacons are changing the way people interact with the world.
See how this smart little bugger makes indoor location and other interactivity possible and useful, if done right. In this session, you’ll learn the fundamentals of this fairly young tech, get a sanity check on the current state of things and get your hands dirty in a fun exercise that could lead you to your first beacons-based project.
Interested in attending? Because of the interactive nature of this Lunch and Learn, attendance is limited to 50 attendees. Marketers, entrepreneurs and technologists will have first right of refusal to attend. If you are interested in attending, please register in advance.